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Senior Digital Marketing Officer

4 months ago

Leicester, United Kingdom GBR Recruitment Limited Full time

GBR Recruitment are working exclusively with a leading modern construction & built environment business, recruiting for an experienced 360 degree Head of Marketing (Digital & Traditional) to produce highly innovative, exceptionally creative & inspired eye catching OMNI channel / Multi channel marketing content, across all digital & traditional marketing formats (website, social media channels, Meta platforms, vlogs, time lapse videos, blogs, publications, POS, events & exhibitions etc.).
This is an amazing top level leadership Marketing opportunity, ideal for a creative guru, to come in & drive forward the companies digital & traditional marketing communications, by working hand in hand with the sales teams (attending site visits etc. to capture real content), to increase product sales & marketplace exposure across the UK & Ireland.
You will be the digital wizard, who can create engaging content across the companies website, social media channels such as LinkedIn, Facebook, Twitter, Instagram & other social media outlets, plus SEO.
This is a stand alone role with full autonomy for all things Marketing, aligning the Marketing strategy with the Sales strategy.
You will set the companies tone of voice to the Outside World.
Marketing Duties:

Design high quality eye catching marketing content to promote the company & it's construction industry solutions (digital & traditional formats / role outs).
Produce highly engaging high quality online content across the companies website & social media channels. Driving website visitor numbers & Website referrals.
Driving marketing activity across Meta Channels.
Driving Multi-channel / OMNI channel Marketing.
Deliver engaging content that captures the desired B2B audience.
Creative writing, Editing & Proofreading all online content inc.Videos.
Utilise SEO & Google Analytics, to attract high volume website / social media channels traffic, to help increase sales / exposure.
Analyse web traffic metrics & define Marketing strategies from insights.
Working closely with the sales team, accompanying them on site visits & producing real live content, plus case studies of builds / installations.
Produce engaging Video content for customers to see actual builds.
Carry out market intelligence, exploring what the competition are doing.
Produce Traditional marketing content (leaflets, brochures, POS displays etc.).
Networking at corporate events, trade shows, exhibitions, business breakfast clubs etc.
Desired Experience:

Head of Marketing, Senior Marketing Manager or Marketing Director level experience required.
Marketing & Communications Strategist / Operational leader.
Innovative & creative 360 degree marketing professional (all formats).
B2B sector marketing experience, ideally in the built environment / construction solutions sales industry (modular builds, temporary structure builds, cabins, leisure homes or similar).
OMNI channel / Multi-channel & Meta platforms experience.
General Construction, Built Environment, Storage Solutions, Racking Systems, Mezzanine Floors, Modular Builds, Pre-Fabricated Builds, Sports Buildings or similar industry exposure would be useful.
Knowledge of lead generation software ideal.
Experience of Hubspot useful.
Used to managing small Marketing budgets, is ideal.
Role is commutable from Leicester, Derby, Coalville, Ashby de la Zouch, Loughborough, Nottingham, Birmingham, Tamworth & surrounding areas.
Interviews to take place immediately, with a potential June 2024 start
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