Digital Planning Director
2 weeks ago
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.
Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
We are seeking an experienced and visionary Group Strategy Director to lead strategic initiatives for our TikTok and Lloyds Banking Group accounts. Lloyds Banking Group: Lloyds Banking Group is one of the biggest advertisers in the UK, offering a wide range of financial services through brands like Halifax. This role focuses on both retail banking and B2B segments, involving close collaboration with senior clients and delivering innovative solutions in a competitive market.
Advocacy and Activation: Advocate for consistency throughout the activation of strategies, striving to ensure short-term commercial and client realities do not compromise the aims of the work.
Effectiveness Measurement: Hold yourself and the agency to account through rigorous measurement of communications effectiveness at both campaign and account levels.
Account Management: Work on a stable of accounts, closely collaborating with the respective account lead to ensure the success of client campaigns.
Mentorship and Development: Use client briefs as opportunities to mentor less experienced planners, develop new planning solutions, and improve agency commercials.
Establish yourself as a key contact for senior clients, ensuring that day-to-day deliverables meet high-quality standards and client expectations.
Develop strong relationships with planning and channel teams at Zenith, as well as key clients and external stakeholders.
Extensive Media Strategy Experience: Proven track record in a media or brand strategy role, playing a key part in delivering cross-channel campaigns.
Experience managing and building strong relationships with senior clients, including CMOs and Marketing Directors.
Analytical and Strategic Thinking: Ability to analyse data and translate insights into strategic recommendations.
Experience leading and mentoring planning and buying teams, fostering a positive and collaborative culture.
In addition to the classics, Pension,Life Assurance, Private Medical and IncomeProtectionPlans we also offer;
WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner.
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