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Sportsbook Marketing Manager

3 months ago

United Kingdom DATASHARD LONDON Full time

About the company

  • Fully remote working
  • Competitive salary DOE

Our client is a pioneering online platform in the cryptocurrency space, providing a wide variety of games and betting options designed for crypto enthusiasts. They aim to deliver an unparalleled iGaming experience marked by fast transactions and easy access. Known for offering competitive odds, substantial bonuses, and a tailored user experience, they cater primarily to Generation Z and young millennials.

They are leaders in adopting cutting-edge technologies, with a firm commitment to innovation in AI and cryptocurrency.

Position Overview

The Sportsbook Marketing Manager will be instrumental in developing and implementing the marketing strategy for a cryptocurrency-based sportsbook brand.

This role necessitates close cooperation with various marketing teams at both global and regional levels to ensure a cohesive and effective approach across all channels. The Sportsbook Marketing Manager will work with teams focused on acquisition, social media, content, affiliates, media buying, and CRM to ensure that marketing initiatives are aligned with business objectives and resonate with a diverse, international audience.

Responsibilities

  • Craft and execute detailed marketing plans to drive sales and user engagement.
  • Design a promotional calendar to maximise profitability and attract both new and existing bettors.
  • Collaborate with acquisition, social media, content, affiliates, media buying, and CRM teams to ensure coordinated marketing efforts.
  • Analyse marketing performance metrics and leverage data-driven insights to enhance campaigns and strategies.
  • Compile comprehensive reports on marketing activities and performance for stakeholders.
  • Keep updated with industry trends and best practices to continually refine marketing strategies.

Requirements

  • At least 4 years of direct experience in sportsbook marketing management, ideally within the cryptocurrency sector.
  • Strong analytical skills with a focus on data-driven marketing approaches.
  • Proven track record in creating and managing successful promotions and marketing campaigns.
  • Bachelor’s degree in marketing, business, or a related field.
  • Excellent communication skills, capable of effective interaction with stakeholders at all levels.
  • Proficiency in content writing with a high level of fluency in both written and spoken English.
  • Thorough understanding of online marketing practices and web technologies.
  • Highly results-oriented and committed, with a strong drive to achieve goals.