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Email Marketing Specialist
About Eastside Co: Eastside Co is a leading Shopify Plus Partner Agency specialising in ecommerce website design, development, and marketing solutions. We collaborate with ambitious brands to help them scale their online presence and achieve their business goals.
Role Overview: We’re on the look out for an Email Marketing Specialist to join our thriving agency team. We are a fast-paced agency who are obsessed with ecommerce. This means creativity, revenue generation and the ability to work at pace while still maintaining the quality required for tier-one brands, looking to grow their loyalty and retention strategies.
To plan and brief in flow and campaign strategy, segmentation and content ideas and able to, coordinate, design and execute all email marketing activity from start to end
Write creative content for emails, with engaging and enticing copy, subject lines and call to actions
Lead on the email marketing strategy to improve loyalty and retention as well as driving revenue through email marketing
Manage the email marketing calendar in line with client objectives and overall marketing strategy
Use data to inform decisions for optimising and improving email content and creative, with knowledge of best practices, benchmarks and KPIs
Reporting on email performance and how we deliver against specific KPIs for clients through monthly reports, recommendations, auditing accounts and strategy calls with clients.
Work seamlessly with our email content specialist and strategist to produce best in class emails that look beautiful and perform flawlessly
At least 5 years experience planning, creating and managing email marketing activities
Must have experience using Klaviyo for Email and SMS Marketing
Experience with other ESP’s and CRM platforms such as MailChimp and Salesforce desirable
Ability to work across multiple clients with shifting priorities and deadlines
An in-depth understanding of email marketing automation, dynamic content and personalisation
Strong copywriting ability, with experience producing on-brand, engaging written content for email marketing
Demonstrated experience working with sophisticated customer segmentation and a range of email marketing platforms
Proven track record of successful email marketing campaigns driving brand and revenue growth
First-hand experience testing within email campaigns
Solid understanding of the email marketing landscape, platforms and technologies
Data-driven with knowledge of Google Analytics and Shopify
10 days company sick pay allowance, increasing by 3 days per year of tenure.
~25 days holiday, increasing by 1 day per year of tenure, plus bank holidays off and a week off at Christmas.
~ Flexible working arrangements and parent-friendly.
~ Private health insurance.
~40% gym membership discount.
~ Paid bereavement leave
We celebrate diversity and are committed to creating an inclusive environment for all employees. 40% of our workforce is female and 50% of senior leadership positions are occupied by females.
Despite our small team size our diverse workforce can speak over 15 languages including: Spanish, Yoruba, French, Swedish, Danish, Norwegian, Bemba, Nyanja, Xhosa, Afrikaans, Portuguese, Creole, Romanian, Italian, Hindi, Punjabi, Sinhalese and English.
We utilise blind recruitment, which means images and names are redacted in the screening process to remove any risk of unconscious bias.
