Head of SEO

Marketing Director UKF & CPC (Payments)
Corpay is currently looking to hire a new Marketing Director, UKF and CPC, within our UK Fleet Division. As a successful candidate you will lead the planning and execution of strategic growth sales and marketing activity for the UK business. Your plans will drive brand awareness and new customer acquisition, activation, retention, up-sell, x-sell, and life-cycle marketing programmes, across online and offline channels, product, and feature launches.
Taking an “outside in / customer first” approach, you’ll be leading the marketing for Corpay Complete and be part of the senior leadership team, responsible for growing this part of the business, in a fast-paced, proactive, and positive environment.
You will be a senior member of the UK Marketing team (9) and the European Center of Marketing Excellence, reporting to the VP Marketing, UK. As a Head of Marketing, you will be expected to work in a hybrid office environment. Assigned workspace in your designated office location
Formal, hands-on training
Support and collaboration from a dedicated results focussed Global Marketing team
Defining the overarching marketing strategy in alignment with business objectives and growth targets. Identifying priority markets, segments, and channels to maximise brand impact and demand / lead generation
Setting annual and quarterly marketing goals, KPIs, and performance benchmarks
Management of customer and prospect segmentation to support targeted marketing campaigns
Collaborate with sales teams to track, maintain, and optimise marketing’s contribution to the sales pipeline
Leading the end-to-end planning and delivery of full funnel marketing campaigns for Corpay Complete
Lead the production of campaign assets, ensuring brand consistency and high-quality output
Manage the creative process from initial briefing through to final delivery across all formats (digital, print, social, events)
Design ABM programmes (1:1, 1:few, 1:many) to create demand in larger accounts in a structured and personalised way
Coordinate the efforts of internal marketing teams to ensure campaign alignment and brand consistency
Manage relationships with wider marketing teams and agencies, optimizing use of internal and external teams / resource
Work with the UK Brand & PR team to develop press releases, secure media opportunities, and manage corporate communications
Oversee paid advertising campaigns, budgets, and performance optimization, using the internal digital team as your expert resource
Use our Marketing Automation team to conduct nurture journeys, and triggered campaign execution
Partner with the data team to support the procurement and onboarding of purchased data to expand prospect reach, and execute new data enhancement projects, improving completeness, accuracy, and targeting precision
Brief and coordinate with Data and Salesforce teams to ensure smooth execution of data-driven marketing initiatives, CRM integrations, and accurate pipeline reporting
Lead the development of thought leadership content through agency partners
Define, in collaboration with other stakeholders, the physical and virtual event programme, and execute with the support of the wider team
Ownership and management of the marketing budget for Corpay Complete, ensuring optimal allocation across channels and campaigns
Provide insights from marketing activity to inform product development and market positioning
Own campaign performance reporting and insights and produce weekly. monthly and quarterly reporting on marketing performance
Building Customer Marketing programmes to drive retention, as well as x-sell, up-sell opportunities
Brand guardian and ownership of tone and visual identity for Corpay Complete
Generating ideas and suitable execution plans for new thematic content
Proven track record in planning, leading and executing sales focused marketing, in a data riven, multi-channel, multi-touch environment
Experience leading and delivering demand generation focused programmes through longstanding, continuously optimized, multi-channel marketing
Finance, Accounts Payable, Banking and/or payments experience advantageous
Excellent knowledge and experience of all direct channels, including digital & non-digital
A good understanding, and competent user of Marketing Automation, CRM (Salesforce or similar tools), Digital media including SEO, social media and PPC
Experience across a range of marketing disciplines, including product
Promotion and use of brand within the communications mix
Excellent project management skills with the ability to manage competing priorities
A number of years’ experience in a similar senior role within B2B marketing
Proven track record in leading B2B marketing that delivers business impact and growth
A commercial, outcome focused, KPI and data-driven mindset
Strategic and creative approach with a thorough understanding of the prospect and customer journey and the trigger points in the buying lifecycle
A marketing related degree and/or CIM Postgraduate Diploma is preferable but not necessary
We offer a flexible, hybrid work setup based in our UK offices
Competitive salary and benefits, including pension, health insurance, and a lunch scheme
Competitive base salary, with bonus and car allowance
Pension, Health insurance and lunch scheme
Virtual fitness classes offered company-wide
Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
Philanthropic support with both local and national organizations
Since 2000, Corpay has developed innovative digital solutions that help businesses better track, manage, and pay their expenses. These values offer you the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives. Corpay is also committed to building and nurturing a culture of diversity, inclusion, equality, and belonging by:
Embracing diversity enables our people to “make the difference” as CORPAY and its more than 8,000 employees continue to shape the future of global payments. Corpay provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.
Impact: Play a pivotal role in a growing Marketing function, bringing your expertise as the Marketing Director.
Global Reach: Be part of a company with a presence in over 80 countries and a team of more than 10,000 employees worldwide.
Rewards: Competitive compensation package, including equity, health benefits, and more.
Growth: Opportunities for professional development and career advancement in a fast-growing company.