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Marketing Content

2 months ago

Bristol, United Kingdom The Digital Recruitment Company Full time

Marketing Content & Brand Manager
Job Type : Permanent
Salary : £50,000 + 10% Bonus
Location: Bristol /Hybrid
TDRC Careers are delighted to be working with a global leader helping to transform businesses with their cutting-edge technology. This includes signage, graphics & industrial printing. With a strong commitment to innovation & quality. They enable businesses to transform their creative ideas into reality.
As part of our ongoing growth in the EMEA region, they are seeking a dynamic & experienced Marketing Content & Brand Manager to lead their content strategy & brand positioning efforts.


Reporting directly to the Head of Communications & Brand EMEA, this role will lead the creation of compelling & impactful content that enhances their brand presence, drives customer engagement, & supports business growth. The Content & Brand Manager will manage a team of two Content Specialists, working collaboratively to deliver a cohesive & innovative multi-platform con-tent strategy across web, social, video & mobile
Working closely with the wider team, in Europe, Japan & USA, the Brand & Content Manager will develop highly relevant, effective & engaging content appropriate to multiple audiences


Manage & develop translatable content to inspire, lead, educate, inform & engage customers & prospects. Content
Content Strategy Development : Develop & execute a comprehensive content strategy aligned with the overall business goals & brand positioning of them in the EMEA region.
Brand Management: Ensure consistent brand messaging & visual identity across all content & communication channels, maintaining a strong & unified brand presence.Employ editorial governance, to develop & promote a strong brand voice, style & tone.
Content Creation &Management : Oversee the creation of high-quality, engaging content, including whitepapers, case studies, blog posts, videos, webinars, & social media content. Ensure all content resonates with target audiences in the B2B technology & wide-format print markets. Create content in an SEO-friendly way to improve page search ranking & discoverability.
Team Leadership: Manage, mentor & develop a team of two Content Specialists, fostering a collaborative & creative work environment.
Campaign Support: Collaborate with the EMEA marketing team to support integrated marketing campaigns with content that drives lead generation, customer engagement, & brand awareness.
Market Insights: Conduct research to understand industry trends, customer needs, & the competitive landscape to inform content strategy & brand positioning.
Performance Measurement : Track, analyse, & report on the effectiveness of content initiatives, using data-driven insights to optimise content strategy, drive traffic & improve ROI. Own the measurement & reporting of content performance, within the business.
Stakeholder Collaboration: Work closely with internal stakeholders, including product management, sales, & customer support, to ensure content aligns with business objectives & meets the needs of HQ & other regions. Manage relationships with external agencies, contractors, & content providers to enhance content production capabilities & output.

Paid Media
Content Amplification: Extend content reach via social media ads & display ads to increase reach & impact.
Oversee the creation of targeted paid media campaigns. Ensure campaigns are optimised for performance.
Performance Tracking & Analysis: Track & analyse the performance of ads to understand what resonates with audiences. Paid Media Strategy: Develop strategies to amplify content reach. Manage campaigns across Google Ads, Linkedin, Facebook & other relevant channels. Align with overall content plan. Collaboration: Work closing with the broader team to integrate paid media efforts with overall marketing campaigns to ensure a consistent message & goal alignment across all channels.

Contribute to the management objectives of the EMEA Marketing team in collaboration with other commercial teams.
Be a role model to the whole EMEA organisation with regards to standards of performance & behaviour.
Degree (or equivalent in Marketing, Business or other related field) & 5 years+
marketing communications experience.
Proven experience in a content management or brand management role, preferably within a B2B technology environment.
Expertise in content creation across various formats & platforms.
Proficient in content management systems (CMS) & SEO best practices.
Strong project management skills with the ability to manage multiple projects simultaneously.
Power BI
Salesforce (or equivalent)
Content Management Systems (Sitecore, or equivalent)
Photoshop & Illustrator
Experience of working internationally, with European language skills desirable

Competitive salary
~50% contribution to gym membership
~5% employer contribution pension scheme
~ Minimum 3% bonus
~ Onsite parking
~ Hybrid working (2 days/week in the Bristol office)Private healthcare (upon completion of probation which is a 50% contribution)


The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies.