Director, Product Manager

1 week ago


Bristol, United Kingdom Vivobarefoot Full time

We are seeking a visionary, commercially minded Product Director to lead the evolution of Vivobarefoot's product direction - balancing creative ambition, performance credibility and regenerative innovation. Thisrole sits at the intersection of design, innovation and brand storytelling, guiding our product strategy from concept to consumer. You'll combine creative excellence with commercial and manufacturing rigour to deliver the best footwear in the world.
Performance Credibility - products that perform naturally, built with biomechanical intelligence and real world testing.
Sustainable Efficiency - reducing waste, energy, and materials through regenerative design and circular systems.


Define and own the global product direction, design DNA, and category narratives (style language, materials. Lead colour and material strategy, balancing innovation, performance, sustainability, and commercial goals in partnership with Sourcing.
Act as guardian of the brand's product identity and storytelling, ensuring every design reflects our mission and regenerative promise.
Inspire and mentor the Product, Design, PLM, ReVivo & Regeneration teams - building a culture of creativity, collaboration, and accountability.
Direct the range architecture and lifecycle planning - category mix, pricing, continuity vs. Build clear, cross-functional processes linking Design, Development, Merchandising, Brand, and Commercial teams into a feet first approach.
Champion circular and regenerative innovation, working closely with development, sourcing and ReVivo (resale and repair), Regen (materials and manufacturing), and Innovation pipeline.
Lead creative and product review cycles - ensuring alignment on design intent, cost targets, and production feasibility.
Set and track commercial, sustainability, and performance KPls to drive measurable impact across collections.
Stay close to consumer and market insight, translating data into meaningful design and range evolution.

Proven experience (10• years) in senior Design and/or Product leadership, ideally in footwear design across multiple categories (contemporary, outdoor, lifestyle or performance).
Skilled in trend analysis, silhouette development, and material innovation - with strong intuition for what drives both performance and desire.
Passionate about sustainability, regeneration, circular design with a strong portfolio showcasing clear sustainable, regenerative, and circular design principles.
Proficient in sketching, CAD, Adobe Creative Suite(Illustrator, Photoshop); experience or openness to 3D tools(CLO, Rhino, etc.).
Inspirational leader - proven ability to build, coach, and empower creative teams.
Commercially sharp - understands cost, margin, and manufacturing realities, comfortable managing to performance and financial targets.
25-day holiday allowance (pro rata), 4 additional days each year to volunteer, get outdoors or focus on your wellbeing, and a day off for your birthday.
~ Private Medical Health care, including mental health, dental and eye care.
~ Free seasonal Vivo footwear and discounts for you, your friends & family.
~ Pension matched to 5%.
~ Generous gender-neutral parental leave.
~ Long service awards.
~ Car salary sacrifice scheme.
~ Cycle to work scheme.


Every new team member brings unique talents, experiences, and potential.



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