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Head of Web and Performance Marketing

2 months ago

Bolton Greater Manchester, United Kingdom ao.com Full time

You’ll be at the forefront of our mission, leading campaigns that captivate audiences, drive acquisition, and keep our customers coming back for more. Not only will you lead, develop, and support our Performance Marketing team, you’ll enhance visibility and engagement with our big brands such as Google, Apple and Samsung All whilst driving revenue growth across the AO Mobile portfolio, including Mobile Phones Direct, Affordable Mobiles, and Buy Mobiles.We know we work better when we’re together, so all our AOers come into the office Monday - Friday. We collaborate more easily, have continual conversations, we’re more creative and give better support and all this makes us more motivated and even better at what we do.
Management of the performance marketing channels to execute against the AO Mobile targets, including strategy, planning, forecasting, and reporting.
Plan and manage marketing campaigns across various channels, including digital marketing (PPC, SEO, Affiliates, Paid Social) and social media.
Ownership of the PPC and Affiliate programmes, including search and display advertising, monitoring budgets, bids and performance metrics to achieve maximum ROI.
Work closely with the Digital Marketing Manager, channel managers and executives to test, learn and improve the CX and conversion rate of Performance Marketing visitors through better ads, landing pages and customer propositions.
Ensure consistent branding across all marketing materials, adhering to AO brand strategy and approach.
Manage and develop the Performance Marketing team, providing guidance and fostering a culture of continuous improvement.
Performance marketing experience working in a fast-paced commercial environment (ideally within the mobile industry).
Demonstrated track record of working in performance marketing channels such as paid search, paid social, affiliate marketing and display advertising.
Passionate about analysing data to inform channel performance reporting, insights, and ultimately decision-making
Strong understanding of web analytics, attribution modelling and conversion tracking.
Creative thinker with a passion for driving results and achieving business objectives through generation of innovative ideas.
Proven experience in managing and developing marketing teams.
When it comes to appliances and electricals, we’ve got the lot. Washing machines? Yep. TVs? Check. Everything except doorbells (just kidding, we’ve got those too).
We’re known for helping our customers brilliantly - and it’s no different for AOers. We care about more than what’s on your CV, because together we can do extraordinary things.
We've created a unique long term bonus plan for every AOer to share in our success, giving you the opportunity of an exceptional reward in return for exceptional business performance.
Holidays; 25 days, plus bank holidays (increasing to 27 days after 2 years with us)
Pension; discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more.
Discounts; exclusive discounts across our product range.
Family leave; Enhanced Maternity, Paternity and Adoption leave.
start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks
We know that being different together is our superpower and we celebrate it because it makes us stronger, more creative, and better at what we do.
We believe the people we employ should reflect the diversity of our customer base; Making sure our recruitment process is inclusive is a key part of what we're doing at AO to encourage diversity as an employer.
How will we use the data?
After we've collated the data, we'll look at the patterns to assess if we are inclusive at each stage. If it turns out that we aren't, then the data may help us identify where we can improve.
The data will never have any bearing on whether an application is successful or not and will not be available to hiring managers at any stage.
Do you identify as a person with a disability or are you a person with accessibility needs?
We will share content with you every now and then about AO and update you on relevant job opportunities. Thank you for completing your application for the position of Performance Marketing Manager (Acquisition).
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