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2 months ago
Responsibilities Digital Marketing and Sales
Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
Define and implement digital campaigns to achieve sales growth
Design and implement campaigns to raise awareness and adoption of Ananse as key ecommerce partner for African fashion designers
Develop and implement ecommerce strategies to produce optimal conversion rates and sales through CRO analysis, analysing new/returning consumer flows, developing on-site personalisation, reducing bounce rate and testing content
Optimize conversion points in the marketing funnel including landing pages, website calls to action and lead generating forms including end to end tagging, tracking and attribution logic
Define and develop ecommerce KPI framework to measure and track KPIs to ensure growth
Provide analysis and performance reports including daily weekly and monthly reporting of KPIs and recommending actions to improve performance
Work with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO
Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes
Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and ensure data driven learnings for future campaigns
Work with tech team to optimise UX/UI to improve user experience and increase sales conversion
Develop partnership value proposition and digital marketing programmes to make Ananse the preferred marketplace for African fashion designers
Work with designer liaison team and fashion merchants to maximise inventory on the marketplace
Manage weekly inventory reports for the marketplace
Ensure marketplace copy and meta data are fully optimised to maximise traffic from search engines
Develop and implement inventory plan to match the sales plan
Daily and weekly sales reporting to management
Develop content plan for the ecommerce platform and ensure content is regularly updated
Continuously look for ways to improve overall site performance, sales, AOV and LTV.
Develop and deliver ecommerce and digital marketing training to support targeted and current fashion merchants on the Ananse ecommerce marketplace platform
Previous experience in an e-commerce marketing or sales role essential
Relevant Bachelors or Masters degree
Fluency in French would be a distinct advantage
Good understanding of web technologies, browsers, analytics, reporting and content management systems and processes
Strong analytical skills and knowledge of web analytics tools like Google Analytics
Experience in fashion or ecommerce marketplaces would be a distinct advantage
Must possess keen eye for design aesthetics
Strong knowledge for developing consumer facing ecommerce sites and omnichannel marketing campaigns
Strong knowledge of developing consumer facing ecommerce sites and omnichannel marketing campaigns
Willingness to travel in Africa
