Demand Generation Manager

One Aftersales are recruiting for an Aftersales Demand Generation Manager on a full time permanent basis. Reporting into the Aftersales Programme Manager, you will be responsible for the delivery of aftersales marketing and programmes to increase customer retention and maximise profitability through the Volkswagen, Volkswagen Commercial Vehicles, SEAT, CUPRA and ŠKODA workshops. You will work on programmes to maintain existing customers, marketing to regain lost, and acquire new customers including maximising margin and volume contribution for both. Skills & experience you can bring to the role: • Experience of product management and campaign development • Agency management, including CRM, media and PPC • Analytical skills and ability using data to identify opportunities for growth and margin • Excellent project management skills to successfully deliver strategies and campaigns • Strong communication skills, both written and verbal • Exceptional influencing skills across a wide audience including senior management • Ability to prioritise workload and balance short term actions with strategic projects • A high degree of commercial awareness What can we offer you? Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private medical insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle. One Aftersales As the largest function within Volkswagen Group UK, One Aftersales is driving the future of customer experience across five leading brands: Volkswagen, SEAT, Škoda, CUPRA, and Volkswagen Commercial Vehicles. In partnership with over 500 Retailer Partners, we combine smart processes, cutting-edge technology, and data-driven insights to deliver exceptional aftersales solutions. This is a fast-paced, collaborative environment where you’ll work across all areas of the business, contributing to projects that shape the automotive industry. We value initiative and ambition—and we reward it with real opportunities for growth, development, and career progression. We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else. It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do. There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge, and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change. To avoid disappointment, you are advised to submit your application as soon as possible as we reserve the right to close the vacancy early if a high volume of applications are received. This is to ensure that we can manage the application levels whilst maintaining a positive candidate experience. Unfortunately, once a vacancy has closed, we are unable to consider further applications.