Chief of Staff
2 weeks ago
About Lapland UK Born from a family's desire to reimagine the magic of Christmas, Lapland UK started in 2007 with a simple dream: create the ultimate authentic, immersive Christmas experience, where families can revel in their children’s fleeting belief in Father Christmas and the wonder of childhood itself.
Lapland UK soon moved to the Crown Estate's stunning Swinley Forest, attracting royalty, celebrities, and hundreds of thousands of families seeking an authentic Christmas experience; with over 1m families queuing online in March for the ticket release to secure the ~200K tickets available.
During 2023, the Battles strengthened their senior leadership team with the recruitment of a proven Live Show Director (from AEG) who is now charged with the launch of a new live show in Cheshire UK in 2025. As the plan for the live expansion progressed, Lapland turned their attention to two additional channels to reach parents & children outside of the live event itself. In 2024 Lapland launched a number of initiatives (personalised Letters from Lapland, Christmas Eve Boxes and more), which drove their eCommerce revenues by x10 in 2023.
Secondly, more attention was spent on the Lapland’s Story IP, with the launch of their Elfcast (podcast), which was hit number 1 in the Family Charts (and top 10 all podcasts) over Christmas. The content team are now exploring the options to bring their characters and stories to life through more audio and video throughout the year, resulting in greater connection to both parents and children throughout the year.
The combination of our Live, commerce & content/IP verticals sets Lapland on the path to become the definitive, global Christmas brand for the 21st Century.
In the late Q1 ’24, Lapland UK commenced a strategic review with proven growth consultancy The Growth Foundation to codify a plan and help guide Lapland UK’s expansion, with particular attention to requirements in their executive, senior operational team, technology & systems architecture and tactical plans in eCommerce to enable and unlock their huge growth potential. The growth plan sees the upgrade of Lapland UK’s system architecture with new ERP, Single Guest (Customer) View and material improvements in Lapland’s digital front end (website & app to allow Ticketing, eCom & Content to be accessed in one place) as well as investment in new strategic / leadership and tactical / execution roles across all business functions.
This is a career-defining role, and allows the right candidate to make their mark, learn while doing and work to propel Lapland UK into a global multi-channel, international brand from the solid foundation built to date.
As Chief of Staff, you’ll provide the CEO with leverage and help the company deliver on its ambitious plans for growth; providing support for strategy, execution, leadership and special projects, and you’ll be a critical component, supporting the leadership team to deliver our objectives. We’re looking for holistic, comprehensive and progressive management, resulting in building further brand equity and a purpose driven entertainment company.
Collaborate with the CEO to develop and execute our strategy, ensuring alignment with overall company objectives, and create SMART (or similar framework) goals for our functions to work from, with an emphasis of driving the opportunity in commerce and content/IP alongside our Live hero product;
Conduct research and analysis to provide insights and recommendations for strategic decision-making;
Support and challenge three incumbent directors responsible for demand creation in our live attraction/s, consumer products & retail/eCommerce, and content/IP, working closing with our directors to build, critique and elevate plans before CEO/Board approval;
Work closely with the Finance Director to ensure financial goals and strategies are aligned with overall business objectives;
Own and lead the project to enhance our technology infrastructure (ERP, Single Guest View (Insight) and Guest Experience online (Ticketing, eCommerce etc);
Monitor key performance indicators (KPIs) and operational metrics to identify areas for improvement and drive efficiency;
Implement best practices and processes to optimise organisational performance and achieve business objectives.
Our plans to elevate and upgrade our business systems architecture to support our multi-channel, market, operator model are on track and within budget, allowing Lapland to launch new Live locations and scale our consumer product / commerce and content ambitions with greater pace, greater quality and at a lower overall cost to the business;
The Senior Leadership Team and Board are overheard saying ‘what did we ever do without insert your name here; You’ve been a instrumental in helping Lapland successfully launch its second Live site, while supporting the growth and opportunity in consumer products / commerce and content - driving group annual revenues to
~£Lapland’s systems architecture is ready to launch new sites in international markets, with the flexibility to allow potential 3rd party operators to franchise / licence Lapland’s IP and operate successfully;
You will have proven experience in a multinational and multichannel (live attraction / entertainment / hospitality / retail) company at senior leadership / director level, with an entrepreneurial spirit, luxury product / experience sensibility, excellent analytical skills and the ability to lead all financial and technical aspects of a rapidly growing aspirational brand.
Our ideal candidate is a self-motivated, passionate, performance-driven facilitator and integrator who can bring cohesion across our functions, revenue streams and markets, today and in the future:
Proven experience in a Chief of Staff or senior leadership role, preferably within the entertainment, leisure, or hospitality industry;
Demonstrated leadership experience, including team management and development;
Passion for our brand and commitment to delivering exceptional guest experiences.
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