Performance Marketing Analyst
3 weeks ago
Team - Data Science
Working Pattern - Hybrid - 2 days per week in the Vitality London Office. Full time, 37.Proven track record using data and analytics to drive leads and sales
In-depth experience and knowledge of advertising platforms
Excellent stakeholder management at a senior level
As a Senior Performance Marketing Analyst, your input will be crucial in supporting annual, quarterly and in-month marketing investment choices across above-the-line and digital channels. You will seek to find optimisation opportunities across direct-to-consumer and direct-to-business campaigns, working alongside internal Digital Performance, Brand Activation, SEO, CRO and Data Science teams as well as with our performance marketing and econometrics agencies.
This role is suited to digital professionals with 5+ years of hands-on experience in marketing analytics, working with web analytics, paid search, social and display data sets. You will be passionate about marketing effectiveness, with a test & learn mindset and play a committed role in helping to achieve leads, sales and ROI targets.
Work with marketing and agency teams to integrate analytical insights into prospecting and retargeting strategies and campaign development
Manage performance reporting with insights & commentary around what our data is telling us about further opportunities, market trends and competitor activity
Provide structure to the experimentation strategy by contributing data-informed hypotheses, defining success criteria and advising stakeholders on timescales & statistical methodology
Monitor the conversion performance of key landing pages, pre-sales acquisition journeys and online quote funnels to highlight areas for improvement
Oversee the applications for first party data and exploration of new data sources that would enhance target audiences and our understanding of the marketing landscape
Maintain the integrity of digital data, conducting regular reviews as necessary to ensure all data and reports are accurate, robust & reliableEssential Skills needed to fulfil this role:
5+ years of marketing analytics experience in paid media at an agency or brand
Excellent SQL skills and data manipulation using Big Query, querying digital marketing data sets
Hands-on experience of working with Search Ads 360 data
Comfortable using data visualisation tools to build reporting views - Looker Studio and Power BI
Bonus Schemes - A bonus that regularly rewards you for your performance
A pension of up to 12%- We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance - With its own set of rewards and benefits
Life Assurance - Four times annual salaryThese are just some of the many perks that we offer Help you to be the healthiest you’ve ever been.
Help you advance your career by playing you to your strengths.
Give you a voice to help our business grow and make Vitality a great place to be.
Recognise and reward you with a competitive salary and amazing benefits.
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. 7+ million members with access to our unique health insurance and healthy living programme. Diversity & Inclusion
We’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. Vitality is a business that drives positive change. If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early.
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