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SEO Content Strategist

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Reading Berkshire, United Kingdom Weber-Stephen Products EMEA Full time

Chatbot Content Specialist – EMEA
Location: Reading, UK (hybrid – minimum 3 days per week in office)


Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.

We're looking for a curious, collaborative and detail-driven Chatbot Content Manager to join our EMEA Owner Experience team. In this new role, you’ll be the driving force behind our digital self-service ecosystem — managing and optimising Weber’s AI-powered chatbot while shaping customer support content across our web platforms.

You’ll own the chatbot conversation design and training process, translate real customer queries into intuitive flows, and ensure our owners receive accurate, on-brand, and accessible support at every touchpoint. You’ll also plan and maintain structured FAQs, troubleshooting guides and support content on weber.It’s a cross-functional role where digital thinking, strong writing, and a love of data come together to improve the owner experience.

Manage and evolve the performance of Weber’s AI chatbot, acting as its lead content creator and trainer
Optimise intent design, conversation flow and tone of voice across EMEA markets
Plan, write, and maintain digital self-service content (FAQs, guides, support articles) for weber.Collaborate with Product, Service, Legal and Marketing teams to ensure accuracy and alignment
Coordinate localisation and rollout of chatbot and content updates across regions
Analyse data (deflection rate, satisfaction scores, escalations etc.) to drive content and chatbot improvements
Maintain documentation for chatbot flows and content workflows


3+ years’ experience in digital customer experience, chatbot content design, or support content management
~ Salesforce Einstein, Intercom, Ada, Zendesk)
~ Excellent writing skills and ability to adapt tone and style across markets
~ Experience working with structured content, digital knowledge bases, or self-service platforms
~ Analytical mindset with experience using performance dashboards and reporting tools
~ Fluency in English is essential; additional European languages are a plus
~ Basic HTML and SEO knowledge
~ Admin-level experience with Zendesk or similar platforms, focusing on workflow and content management
~ At Weber, we don’t just make grills — we help people create memorable experiences. If you're a detail-oriented content specialist who thrives at the intersection of UX, AI, and customer support, we’d love to hear from you.