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Senior Performance Marketing Analyst
2 months ago
Senior Performance Marketing Analyst
Day rate: £375/day
Start: ASAP
Contract Length: 1 year
Location: Hybrid / London
This global SaaS company are looking for a Senior Performance Marketing Analyst, focused on their largest users' demand marketing campaign performance and insights. This person will be a critical partner to the Marketing and Sales team in optimising campaigns to attract and retain the right customers for their products' online portfolio.
This is a great opportunity to become part of a diverse, collaborative team with expertise in AI/ML, product analytics, web analytics and sales analytics, working alongside their performance marketing analyst looking after a specific set of customers.
They have a large marketing budget across diverse channels with a focus on marketing to key firms and partners. Your ideas and insights will enable the Marketing Team to spend the budget effectively, identify new growth opportunities, and improve their return on investment.
Working with first party and third party data (Adobe/Databricks/Google Analytics, Amplitude, Datorama), as well as analytical tools of the future (Tableau, Qlik Sense, Databricks, AWS stack).
They put data at the heart of their UK Strategy. They want to accelerate their growth with advanced analytics and an AI-driven platform they want you to lead this effort for their user focussed marketing team.
Their UK Analytics team is 12 people strong and growing. Each has their own expertise in all analytical areas (digital, product, sales, AI/ML, visualisation, etc) as well as technical skills (SQL, Python, Tableau, ML Ops, etc).
Your responsibilities:
The primary focus of this role is analysing their user-focused marketing campaigns & performance to maximise return on ad spend for the business.
- Analyse their digital media channel data to deliver a holistic view of their user-focused media at a regular cadence and how it links to lead quality.
- Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team.
- Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads.
- Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type.
- Explore digital attribution models and implement them to give accurate data driven attribution to their digital channels.
- Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of action for both future and in-life improvements.
- Work with the Sales Operations team and global partners to streamline their lead pipeline and enable a robust lead scoring model.
- Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates.
Experience:
- Must have good SQL experience and skills
- Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights to drive marketing performance.
- Strong understanding of different marketing channels (SEM strategies, PPC and Digital Media campaigns as well as OOH and in-person events) and their levers, both online or offline, and the ad tech ecosystem.
- Strong stakeholder management, partnership and influence
- Ability to connect multiple data sources and unearth patterns of meaningful insights
Nice to have:
- Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution).
- Experience with media planning, programmatic buying, measurement, audiences.
- Experience with forecasting.
- Experience building and automating management level dashboards in Tableau / QlikSense.
- Proactiveness, self-starter, highly motivated and self-driven.
