Trainee Analyst

1 month ago

London, United Kingdom The Interview Portal Full time

As the tech industry evolves at a blistering pace, organizations need to adapt to new ways of working in order to survive
Laveena Iyer, our next pathbreaker, Tech & Telecoms Analyst at Economist Intelligence Unit (London), helps businesses, governments and academia make sense of developments and policies in the tech and telecoms industry.
Laveena talks to Shyam Krishnamurthy fromThe Interview Portal about how her initial exposure to working in smaller media houses steepened her learning curve in the world of tech, finance and business
For students, the first few years are always hard, the world is not a fair place but you will ultimately get what you deserve
Hello, my name is Laveena Iyer and I’m currently employed as a tech and telecom analyst at Economist Intelligence. This is the business intelligence and research wing of The Economist Group and the commercial arm of the magazine (internally referred to as the newspaper), The Economist.
I’m an only child to two South Indian parents who both had very different perspectives on academic excellence. But both strived to impose on me the importance of hard work, good education and financial independence from a very young age. I studied at a state-education board school in Mumbai, where I was born and raised. Growing up I excelled at academics solely due to my mother’s need to see me as a rank holder.
I was personally very much interested in dancing, I trained for six years as a Bharatnatyam dancer only to give it up in my teens as the dreaded Board exams approached (not my best decision). What did you do for your graduation/ post-graduation?
I studied at a Mumbai University-affiliated college where I graduated with a Bachelor’s degree in Mass Media. Across six semesters, I studied English Literature, World History, International Relations, Economics, Psychology, Business & Finance among other subjects.
Following my graduation in Mass Media studies, I pursued a nine-month long comprehensive journalism degree specializing in print media with electives in Urban Cities, National Politics and Child Rights.
This was a Post-Graduate Diploma at The Asian College of Journalism in Chennai, which was one of the few options at that time that would culminate in an almost guaranteed job offer. My family did not have the funds for a degree at Columbia University, my dream college at the time, where I wished to study Financial Journalism. I think my key influencers were Rajdeep Sardesai and my dad, who would not miss a ‘Face the Nation’ episode if he could help it.
I was inspired by the Rajdeep Sardesai brand of journalism back then and was building up my repertoire and skill set for a career as a political journalist, but more like a 9.00 PM news, older news shows of Christiane Amanpour and Fareed Zakaria which inspired me.
There were three professors in college who made sure I had a holistic approach to the subjects of World History, International Relations, Literature and Economics. It dawned upon me that the print medium would offer me more intellectual rewards and I worked hard to charm the editors at Outlook Business to hire me as a trainee correspondent (Campus placement after two rejections at other firms).
I worked my way up at Outlook Business across four-and-a-half years and did everything from fortnightly productions to managing marquee corporate events to kickstarting the brand’s digital ambitions. Digital news media was only just picking up back then. Some of the magazine’s competitors had high investments while we had to make do with the same budget for a couple of years. I feel the field of AI is similar, the possibilities are immense and there is no set path to success. Digital media meant upskilling for myself and training a team alongside me, encouraging them to try, not being disheartened by failure but picking up lessons and trying again.
Here, I learnt the benefits of working for a global brand in terms of basic admin processes, professionalism, continued pursuit of excellence, self training and taking initiative. You have to stay focused on the goal, create short-term goals and tweak your approach as you go because nothing will ever go as planned.
I completed five years with the group this Diwali and transferred internally to the London office. I have had the opportunity to work with clients on research projects, contribute to the company’s initiatives on AI, and represent the company in the media such as on the BBC. I had to be flexible and change my goals as I went along and it wasn’t easy but you learn it gradually
I gave a test for a financial magazine that I was almost about to walk out on because I thought I wouldn’t know enough. I spoke confidently in the interview and was honest about my lack of expertise in the field with an assurance of picking it up on the job. No expertise in the field of economics, business or finance. It was overwhelming, it didn’t help that the organization did not have a training program in place. That meant we were on our own, I enrolled for multiple courses, was patiently picking up while working as a desk editor and I never shied away from asking for an opportunity. Being a young woman going out to interview very senior corporate India leaders was daunting. Full credit to my editors to ensure we were a magazine that was not afraid to ask an uncomfortable question around the finances/performance of a company. If anything ever affects your mental peace, focus your energy on finding another role. I currently work at The Economist Intelligence Unit, where I help businesses, governments and academia make sense of developments and policies in the tech and telecoms industry.
With The Economist, it’s a B2B service so there was a lot to learn before I became an expert. writing (learnt that at my first job) and public speaking (many years of practice on the job)
Lots of news tracking, writing, prompt client servicing, cross-functional team interaction and time management
The organization culture and a couple of women mentors at work who have given me many opportunities to showcase my skills. At my first job, I had the opportunity to lead a marquee event we’d hold annually for women entrepreneurs. Six months of planning, managing, writing, speaking culminated in a wonderful panel discussion on women empowerment. I had women leaders in the audience whom I looked up to, and having them pat me on the back at the end of the night was a worthy reward and that will always be one of my most memorable work projects.
Your advice to students based on your experience?
Be flexible and know when to pivot if things are not going as planned. Be bold and raise your hand, speak up, ask for what you deserve: be it a project or a promotion. But the long-term goal is to do more policy-oriented work in the digital space.
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