Social Content Executive

Why LNER? We go beyond. For everyone. Our vision is to be the most loved, progressive and responsible way to travel for generations to come. Now we're looking for the people who can deliver this, every day. Since we took over on the East Coast mainline, we've been changing the face of rail travel. Our new Azuma train has brought faster journey times, more space and greater reliability. Our exciting plans to embrace new ideas, experiences, backgrounds and ambitions make this the ideal time to join. Bringing passion. Being bold. Always caring. Owning it. They're the values that make us LNER. Are you on board? Please note that this role is a 6 month fixed term contract. We're looking for a creative, trend-aware Social Content Executive to help elevate LNER's brand across our key social channels. In this fast-paced role, you'll capture and share authentic stories from across the LNER route, showcasing our people, places and customers while bringing our unique tone of voice to life in real time. Working as part of the Social Content team, you'll help deliver our social media strategy by producing rich, on-brand content informed by real-time insights and data. You'll spot opportunities, respond to live moments, and build relationships across the business to amplify messages, enhance customer experience and strengthen our presence in the travel space. If you're passionate about storytelling, plugged into social trends and excited by the chance to shape LNER's social identity, we'd love to hear from you Within this role you'll also be involved in; Bring the LNER brand to life across social media by creating standout content that celebrates our locations, people, products and customer experiences. Produce high-quality social content for live events and moments along the LNER route, ensuring our channels reflect the excitement and personality of our brand. Engage proactively with customers online, nurturing positive conversations and maintaining excellent digital relationships. Develop data-informed content calendars, using insights from tools such as Sprout Social to shape creative ideas. Deliver real-time social content activations, spotting opportunities and responding quickly to live moments. Champion social media best practice, staying ahead of trends and helping to evolve our approach. Share insights and collaborate across teams to enhance the customer experience through social storytelling. Use your Adobe Photoshop, Adobe Premiere Pro and digital production skills to develop standout visuals, videos and imagery. What you'll need: Creative storytelling & social media expertise: Passionate about digital engagement, with deep knowledge of platforms (X, LinkedIn, Instagram, Facebook, TikTok and YouTube) and how to tailor content for each. Content production skills: Ideally proficient in Adobe Photoshop and creative content design. Customer-first mindset: Calm under pressure, accountable, and proactive in resolving issues to deliver outstanding experiences. Strong communication & relationship building: Excellent written, verbal, and presentation skills, with the ability to connect effectively with colleagues, stakeholders, and customers. Problem-solving & solution focus: Creative thinker with a positive, “can-do” attitude who turns challenges into opportunities. Organisation & adaptability: Highly organised, able to manage multiple priorities, and flexible in approach to meet business needs. Self-motivation & accountability: Enthusiastic, driven, and thrives when taking ownership and responsibility. Business & customer insight: Understanding of organisational objectives, KPIs, and customer experience measures (e.g., NPS, Customer Satisfaction). Data-driven approach: Skilled at interpreting insights from tools such as Sprout Social to improve performance. Industry awareness: Knowledge of operational processes within the rail industry (desirable). What you'll get: Free travel on LNER + 75% off other companies' tickets (for you & dependents) Discounted international train tickets (after one year's service)50% discount on LNER tickets for friends & family Generous pension scheme Annual cycle to work schemes Discount, savings and cashback scheme from top retailers Health & wellbeing schemes and discounts Host of training opportunities to help further your career Rewards & awards to recognise when you shine What next? Start your journey here - Apply now Please note that due to Christmas, we will be looking to conduct our first stage interviews from the 2nd week of January 2026. What we believe: To be the most loved, progressive and responsible train operating company, we must make a meaningful difference – always doing what's right for our customers, our people, the communities and destinations we serve, the future of the industry we lead and the environment we cherish. We know that our people are the beating heart of everything we do. We are committed to creating an inclusive, engaged culture that supports everyone at every stage of their journey – and ensures that when you're at LNER, you can always be you. No wonder most people never want to leave Diversity and inclusion We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join LNER. Developing our people We are focused on creating a learning culture, to support our people to be the best they can be at work by providing them with the tools and resources to navigate their development and career journey. Health & wellbeing To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us. Disclosure and Barring Service (DBS) Check If you are successful in your application and are new to the business, we will undertake a basic DBS check as part of our pre-employment checks. This only happens once we have conditionally offered you the job. Here we check for any unspent convictions and conditional cautions under the Rehabilitation of Offenders Act (ROA) 1974. If there is evidence of an unspent conviction or conditional caution, the details of these are reviewed internally by a cross functional panel on a case by case basis before a final offer of employment is issued. This however may result in any offer being withdrawn. Further information on how we collect and use this data is available on our privacy notice. Medical screening We're a safety conscious business so for all roles you'll need to pass a medical screening and a drugs and alcohol test before we send you an unconditional job offer. For our safety critical roles, you'll also need to have a safety critical medical. Our friendly, in-house Health and Wellbeing team will book a time and place to suit you. The sooner, the better, so please be flexible with your availability. Once your medical gets the thumbs up, we'll finalise any last details and look forward to you joining our team.