See more Collapse

Marketing Executive

2 months ago

London, United Kingdom Financial Times group Full time

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. but together we help our audience be better informed and understand the world around them. Our commitment to diversity and inclusion in the workplace
The Senior Marketing Manager, Customer Engagement sits within the Customer Relationships team and is responsible for driving subscriber engagement and habit-formation with the FT’s journalism and subscription features to support our conversion and retention goals.
You will lead a team of 3 marketers to help deliver your plans, across both marketing and product initiatives that target all of our known user groups: registered users, trialists and print & digital subscribers.
You’ll work closely with various teams across the business, including planning, editorial, acquisition marketing, marketing automation, product & technology and data & analytics to bring your plans to life. The role requires someone with strong leadership skills, commercial acumen, a passion for delivering customer-centric programmes that drive business impact, and who isn’t afraid to get their hands dirty.
You will define and own the engagement strategy across the registered user trialist subscriber lifecycle that increases likelihood to convert (to a paying subscription), increases retention of our subscriber base and fosters advocacy with our loyal readers. To do this, you will identify key segments, set objectives by cohort and define effective tactics that help achieve our commercial goals.
You will be responsible for monitoring and improving key business metrics and lead indicators that measure our customers’ engagement with the FT and their propensity to convert, renew and upgrade. You’ll also lead the weekly monitoring of these KPIs through the team as part of our weekly performance reviews.
You will be across the performance of your strategies, identifying opportunities and risks to the overall commercial goals, and implementing interventions as relevant to keep the programmes and targets on track.
You will deliver (through your team) marketing initiatives that support the strategy, ensuring initiatives are well thought-through, insight-driven, measurable and timely.
You will collaborate closely with multiple teams within the business to ensure the right customer experiences across touchpoints to achieve those shared goals.
Oversee the annual content engagement calendar, working with our editorial team to identify opportunities to engage the base. You will be responsible for ensuring the right processes, priorities and plans are in place to leverage major news agenda themes to drive maximum business impact.
Lead, inspire and manage the workstack of a team of three marketeers to deliver world-class customer experiences at every touch point, bringing innovative ideas and best-in-class thinking to your area.
Provide active and visible senior leadership for the wider team, inspiring them to maximise their potential.
Customer planning - to ensure our segmentation is adopted across all programmes and customer insight is at the heart of all marketing campaigns
Marketing automation team - to brief insight-led marketing journeys and experiences 
Acquisition marketing teams - to align on acquisition the flagship acquisition campaigns across our registered user base to convert them to subscribers, ensuring to reflect any regional nuances across programmes
Editorial and audience engagement teams - to ensure we align and capitalise on news agenda/content opportunities to engage the base
Research, data & analytics - to ensure we have right reporting, data science models and insights to plan and measure our initiatives 
Product & technology - to ensure the right experiences are built across our customer-facing platforms to drive our commercial goals
To be successful in the role you’ll need to orient quickly in a complex environment, identify risks and opportunities that will impact the business and, critically, generate value for our customers. At least 5 years experience in a commercial marketing team, delivering bottom-line impacts through customer/content engagement marketing to drive repeat behaviour
Proven experience motivating and driving delivery within a cross-functional project structure
Customer-centric - a passion for building insight-driven experiences that deliver value to a customer/subscriber whilst also driving business impact
Commercially minded, with proven experience joining the dots between data and business growth opportunities
Experience writing and reviewing copy-writing and customer-facing communications/experiences 
generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. com and a member of our team will be happy to help.
Have you previously taken part in an FT early careers programme? FT Talent Challenge, FT News School, work experience etc. *


Will you now or in the future require sponsorship for employment visa status in the country for which this role is based? *


As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.
Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. We may use the data in an anonymised form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.
com for queries on data protection or talent@ft.Man
Woman
Asian - Chinese
Asian - Indian
Asian - Japanese
Christian
Hindu
Jewish
Muslim
Modern professional & traditional professional e.g. teacher, nurse, physiotherapist, social worker, musician, police officer (sergeant or above), software designer, accountant, solicitor, medical practitioner, scientist, civil/mechanical engineer
Senior, middle or junior managers or administrators e.g. finance manager, chief executive, large business owner, office manager, retail manager, bank manager, restaurant manager, warehouse manager
Clerical and intermediate occupations e.g. secretary, personal assistant, call centre agent, clerical worker, nursery nurse
Routine, semi-routine manual and service occupations e.g. postal worker, machine operative, security guard, caretaker, farm worker, catering assistant, sales assistant, HGV driver, cleaner, porter, packer, labourer, waiter/waitress, bar staff
Long-term unemployed (claimed Jobseeker’s Allowance or earlier unemployment benefit for more than a year)

We have other current jobs related to this field that you can find below

  • Digital Marketing Executive, EMEA

    3 weeks ago

    London, United Kingdom Marketing Full time

    The Digital Marketing Executive, will support the digital strategy and implementation for Flight Centre Travel Group’s corporate brands across the EMEA region. This role leverages a foundational understanding of cross-channel digital execution, including paid media, organic (SEO), website content, email marketing , and analytics reporting. This...

  • Marketing Executive

    1 month ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Executive - Market & Social Research Brand - LondonRead on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Location – LondonHybrid working – c2-3 days per week in the office We have an amazing opportunity to join this growing and exciting social & market research specialist in London,...

  • Marketing Executive

    1 month ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Marketing Executive - Market & Social Research Brand - London Location – London Hybrid working – c2-3 days per week in the office We have an amazing opportunity to join this growing and exciting social & market research specialist in London, as a Marketing Executive. As part of the marketing team, you’ll help grow the company...

  • Marketing Executive

    2 months ago

    London, United Kingdom Marketing Arrow Full time

    **About us** We are innovative, customer-centric, rewarding, and our goal is to help small businesses deliver fast, sustainable and long-term growth through effective Marketing Consulting & Training. Our work environment includes: - Growth opportunities - On-the-job training - Flexible working hours We are looking for 1 energetic and self-motivated...

  • Marketing Executive

    1 month ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Executive - Market & Social Research Brand - LondonLocation – LondonHybrid working – c2-3 days per week in the office We have an amazing opportunity to join this growing and exciting social & market research specialist in London, as a Marketing Executive.As part of the marketing team, you’ll help grow the company brand, drive sales and...

  • Marketing Executive

    1 month ago

    London,, UK, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Marketing Executive - Market & Social Research Brand - LondonLocation – LondonHybrid working – c2-3 days per week in the office We have an amazing opportunity to join this growing and exciting social & market research specialist in London, as a Marketing Executive.As part of the marketing team, you’ll help grow the company brand, drive sales and...

  • Marketing Executive

    6 days ago

    London, United Kingdom Arts Marketing Association Full time

    Alexandra Park and Palace is a major events, heritage and cultural destination in North London. We are known for our diverse entertainment program, our natural parkland and panoramic views of the city, receiving over 2 million visits a year. We have a brilliant opportunity for someone with a real passion for events, leisure & destination marketing with...

  • Marketing Executive

    1 week ago

    London, United Kingdom Arts Marketing Association Full time

    Alexandra Park and Palace is a major events, heritage and cultural destination in North London. We are known for our diverse entertainment program, our natural parkland and panoramic views of the city, receiving over 2 million visits a year. We have a brilliant opportunity for someone with a real passion for events, leisure & destination marketing with...

  • Marketing Executive/Senior Executive

    6 days ago

    London, United Kingdom Arts Marketing Association Full time

    Alexandra Park and Palace is a major events, heritage and cultural destination in North London. We are known for our diverse entertainment program, our natural parkland and panoramic views of the city, receiving over 2 million visits a year. We have a brilliant opportunity for someone with a real passion for events, leisure & destination marketing with...

  • Marketing Executive/Senior Executive

    1 week ago

    London, United Kingdom Arts Marketing Association Full time

    Alexandra Park and Palace is a major events, heritage and cultural destination in North London. We are known for our diverse entertainment program, our natural parkland and panoramic views of the city, receiving over 2 million visits a year. We have a brilliant opportunity for someone with a real passion for events, leisure & destination marketing with...

  • Marketing Executive

    2 months ago

    London, United Kingdom D&D London Marketing Full time

    **The Role**: Marketing Executive **The Location**:Hybrid Working **The Salary**: Highly competitive package **Contract**: Full time **Why work for us**: - Top rate industry leading pay - Bonus scheme - Senior Manager benefits package, including private medical. - Discount in all of our restaurants - 40% off all day, every day - Exclusive discounts and...

  • Marketing Executive

    2 months ago

    London, United Kingdom Sterling Marketing Consultancy LTD Full time

    We are looking for a talented **Marketing Executive** to undertake marketing projects for the benefit of our company. You will organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements. The goal is to reach out to the market and cultivate the customer’s interest...

  • Marketing Executive

    2 weeks ago

    London,, UK, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Senior Marketing Executive OpportunityWe are seeking a talented Senior Marketing Executive to join our fast-growing team in Central London. Our client, a leading financial services conference organization, targets senior executives in investment banking, private equity, and professional services globally.Responsibilities:Develop and execute marketing...

  • Marketing Executive

    2 weeks ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Senior Marketing Executive OpportunityWe are seeking a talented Senior Marketing Executive to join our fast-growing team in Central London. Our client, a leading financial services conference organization, targets senior executives in investment banking, private equity, and professional services globally.Responsibilities:Develop and execute marketing...

  • Marketing Executive

    2 months ago

    London, United Kingdom Sales & Marketing - The Landmark London Full time

    The Landmark London is looking for you to be our **Marketing Executive**! Do you want to join an energetic and fun team that works hard and plays hard? If so, we would like you to come and join us as a **Marketing Executive** at The Landmark London. We are located opposite Marylebone train and tube station and a short walk from Baker Street and Edgware...

  • Marketing Executive/Senior Executive

    2 months ago

    London, United Kingdom EMR | Specialist in Marketing Recruitment Full time

    Job Description Senior Marketing Executive This leading, award-winning, real estate firm is expanding rapidly and taking the property market by storm! Driven by expansion and the next phase of growth, this is a varied role with excellent recognition and career progression opportunities and one that everyone is excited about. You’ll work closely with...

  • Executive Director of Marketing and Communications

    2 months ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Senior Communications Executive Hybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive. As part of the marketing team, you’ll help grow the company brand, drive sales and support their talent...

  • Marketing Executive

    2 months ago

    London, United Kingdom CERIS E-COMMERCE & DIGITAL MARKETING LTD Full time

    We are seeking a dynamic and results-driven Marketing Executive to join our team. As a Marketing Executive, you will play a pivotal role in identifying marketing requirements, conducting comprehensive market research, and collaborating with various departments to ensure effective implementation of marketing strategies. **Key Responsibilities**: - Engage in...

  • Senior Marketing Communications Executive

    2 months ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Senior Communications ExecutiveCandidates should take the time to read all the elements of this job advert carefully Please make your application promptly.Location – LondonHybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications...

  • Senior Marketing Communications Executive

    2 months ago

    London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

    Job Description Senior Communications Executive Location – London Hybrid working – c2-3 days per week in the office Great opportunity to join this growing and exciting social & market research specialist in London, as a Senior Communications Executive. As part of the marketing team, you’ll help grow the company brand, drive sales and support...