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Marketing Manager
4 months ago
The Marketing Manager holds an exciting and varied role, with both strategic and hands-on work and will act as part of the senior management team which helps steer the direction of the business. You are supported by a Marketing Assistant, a digital agency and designers. This is a rewarding, commercial role working for a growing charity where the work you do will make a huge difference to peoples' lives. Main Duties Be responsible for the overall marketing strategy working closely with a variety of teams Own the Brand guidelines and target audience, ensuring all data is kept up to date Develop ideas and strategy for all brands, seasonal and event led marketing campaigns. Managing all assets within the team and those available to you. Manage the implementation of all marketing campaigns Continue to develop two company websites including ecommerce, customer UX and SEO Manage and grow all social media platforms, produce engaging content, grow followers, represent the brand and products Email marketing campaigns to subscribers Analyse the efficiency of all marketing activity, ecommerce activity and evolve both from the learnings of the data Develop PR and Influencer activity Online and offline visual merchandising including POS, brochures and other visuals Manage external digital agency relationship Attend 2-3 trade shows per year Set and manage marketing budgets Skills and Knowledge 3-5 years marketing experience Knowledge of managing websites Experience of using social media Excellent MS Office skills Ability to work well in a small team and small business Excellent written and verbal communications kills Knowledge of Adobe Suite would be desirable
