Marketing Director
1 week ago
The Marketing Director has a critical role in the development of brand strategy, taking overall accountability for the development, maintenance, and growth of the TLG brand portfolio. The person in this role will be responsible for all brand and marketing propositions and delivery of key revenue growth and budget management.
The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, lead quality, business plans, revenue forecasts, and ROI) for all current and new revenue generation initiatives and campaigns (via all online and offline marketing channels).
The Marketing Director will work with the College Managing Director, Chief Marketing Officer, and Co-CEOs to agree and lead on revenue and student generation targets of the brand/product; and regularly report on the performance of set targets for the Marketing Team (Affiliate, Digital, Offline, and Social), as well as working alongside the Direct Sales Teams against such agreed targets.
They will also develop, report, and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all activities are carried out profitably and all campaigns are optimized to ensure lead quality, ensuring all deadlines are met. They will also ensure continued alignment with the budget, lead and student targets as well as with all agreed SLA's and KPI's and in accordance with brand requirements.
The Marketing Director will ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal and external stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as to identify, agree, and implement an integrated marketing plan to foster an effective marketing approach.
In addition to the responsibilities listed above, from time to time there may be a requirement to perform other duties as outlined by the Managing Director, CMO, & Co-CEOs.
Key Responsibilities:- Delivering and enhancing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of relevant services team(s) across all marketing channels.
- Managing the Marketing budget for all marketing activities with a focus on lead generation, conversion, and meeting all student and revenue targets, with focus on effective and profitable targeting through the funnel.
- Enhancing 'Customer Relationship Management' processes and technologies.
- Ensuring all brand and marketing activities are aligned to the overall strategy, including nurturing, go-to-market optimization, and improving efficiencies.
- Increasing brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media.
- Reviewing and where necessary agreeing relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity, and lead generation.
- Overseeing the effective development of the TLG marketing team to ensure that they hold a solid knowledge and understanding of the company's product portfolio and are effectively utilizing all marketing channels, in line with KPI's and lead and revenue targets.
- Agreeing on marketing forecasts and team targets across a 12-month period and to align the business plan accordingly, responding to market forces.
- Managing commercial relationships with external parties, reviewing contracts, and ensuring value for money across all activities.
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