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Chief Marketing Officer

4 months ago

Manchester, United Kingdom Refybeauty Full time

Chief Marketing Officer

Department: Marketing

Employment Type: Full Time

Location: Manchester

Description

REFY BEAUTY is seeking a visionary Chief Marketing Officer (CMO) with a proven track record in brand building and creating legacy brands.

The ideal candidate will be responsible for developing and executing creative go-to-market strategies and brand-led growth plans to elevate REFY BEAUTY's presence in the market.

The CMO will oversee various teams including Brand Marketing, Creative and Brand, Product, and Digital/E-commerce, ensuring alignment with the company's overall objectives and values.

KEY RESPONSIBILITIES
  • Develop and implement innovative go-to-market strategies to drive brand awareness, customer acquisition, and revenue growth.
  • Lead the development and execution of comprehensive marketing and brand strategies that resonate with REFY BEAUTY's target audience.
  • Collaborate closely with cross-functional teams to ensure alignment and integration of marketing efforts across all channels.
  • Drive product marketing initiatives, including product launches, positioning, and messaging, to maximize market penetration and customer engagement.
  • Champion brand consistency and integrity across all communication channels, ensuring a cohesive and compelling brand identity.
  • Analyse market trends, consumer insights, and competitive landscapes to identify opportunities for growth and differentiation.
  • Foster a culture of creativity, collaboration, and innovation within the marketing organisation. Provide strategic guidance and mentorship to the marketing teams, fostering their professional development and growth.
  • Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.
  • Measure and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and ROI.
SKILLS, KNOWLEDGE AND EXPERIENCE
  • Bachelor's degree in Marketing
  • Business Administration, or a related field. MBA preferred.
  • Proven experience as a senior marketing leader, with a strong background in brand building and creating legacy brands.
  • Demonstrated success in developing and executing go-to-market strategies that drive business growth and market share.
  • Expertise in developing and implementing marketing and brand strategies across multiple channels and platforms.
  • Strong leadership and management skills, with the ability to inspire and motivate teams to achieve excellence.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strategic thinker with a data-driven approach to decision-making and problem-solving.
  • LExperience in the beauty or cosmetics industry is a plus.


TYPE OF PERSON WE ARE LOOKING FOR:

  • Kind and caring person
  • Humble team player
  • Big thinker and brand builder
  • Visionary and creative thinker

If you are a dynamic and innovative marketing leader with a passion for building brands and driving growth, we invite you to join our team at REFY BEAUTY.

Together, we will redefine beauty standards and inspire confidence in our customers around the world.

OUR BENEFITS PACKAGE
  • 25 days holiday
  • Cycle to Work Scheme
  • Charity Day
  • Discretionary Bonus
  • Enhanced Maternity and Paternity Leave
  • Flexible Public Holidays
  • Flexi Start and Finish Times
  • Product Allowance
  • Training and Development Budget
  • Vitality Health Insurance
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