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Head of Paid Media Location: Hybrid (London / Remote) Salary: Competitive, based on experience About the Role We’re looking for a Head of Paid Media to lead the paid performance function across our e-commerce clients, driving acquisition, efficiency, and growth through best-in-class paid social and PPC strategies. This is a senior, hands-on role suited to someone who can balance strategic oversight with executional excellence, confident in managing large-scale ad accounts while leading a growing team. Key Responsibilities • Lead and own strategy across Paid Social (Meta, TikTok) and PPC (Google Ads, Shopping, YouTube) for multiple e-commerce brands. • Manage and mentor a team of paid media specialists, ensuring quality control, campaign excellence, and clear growth development pathways. • Oversee budgets of up to £100K/month per account, ensuring efficient allocation and strong ROAS/CPA performance. • Develop and implement testing frameworks across creative, audience, and funnel structure to drive continuous improvement. • Collaborate cross-functionally with Creative, CRM, and Strategy teams to deliver integrated, full-funnel performance campaigns. • Present insights and growth strategies to clients during QBRs and strategy sessions. • Stay ahead of industry trends, new platform features, and performance tactics to keep clients at the forefront of paid media innovation. Requirements • 4+ years’ hands-on experience managing Paid Social (Meta, TikTok) and PPC (Google) for e-commerce brands. • Proven track record managing £100K+ monthly budgets and delivering consistent ROI improvements. • Strong understanding of e-commerce metrics (AOV, LTV, MER, ROAS, CAC). • Experienced in leading teams, providing coaching, feedback, and performance management. • Comfortable with creative strategy and briefing high-performing paid assets. • Deep technical knowledge of Ads Manager, Google Ads, and analytics platforms (GA4, Looker Studio, etc.). • Highly analytical mindset with excellent communication and presentation skills. Preferred • Experience in Shopify or DTC environments. • Background working in an agency or performance-led environment. • Familiarity with automation tools, tracking, and attribution models.
