Senior Sales Manager, Brands

3 weeks ago

London, United Kingdom Small Luxury Hotels of the World Full time

THE POSITION Small Luxury Hotels of the World™ is seeking a highly-motivated individual as part of the global sales team with the development and implementation of global sales strategies focusing on both business and leisure travel in Europe, Middle East and Africa (EMEA). The sales department is the driving force to increase revenue via the SLH channels: GDS, web, voice (VIP desks) and sales offices.

The brand enjoys an excellent position in the global luxury travel market and this role requires a good understanding of all EMEA luxury leisure markets and the main corporate markets. The ideal candidate will have a strong sales and marketing background, property-level or regional sales experience (min. The position is available with immediate effect.

The Senior Sales Manager, EMEA will be responsible for the following initiatives:

Leisure Travel

Create productive business partnerships with SLH hotels by working in tandem with General Managers, Directors of Sales and/or Marketing and Revenue Managers
Formulate business plans, implement effective sales strategies and conduct business reviews to increase revenue for SLH hotels and the brand to drive as much revenue as possible through SLH distribution channels
Work to agreed goals and targets to maximise profitability for the region and brand
Maintain and grow comprehensive database of key clients in significant markets within EMEA
Build niche database of key luxury travel clients in new and emerging markets
Mix of database and relationship management visiting key clients
Develop strategic alliances with leisure- and corporate travel trade and preferred partners in close collaboration with the trade marketing manager
Build up a strong relationship with luxury leisure consortia partners (Virtuoso, Serandipians, Global Travel Collection etc.) Work closely with the event manager to manage and conduct road shows, showcases, third party events and trade shows in EMEA
Monitor competitive activities by constantly improving market intelligence and by implementing pro-active sales initiatives in the region

Develop further the preferred agency programme withIN in close collaboration with the Trade Marketing & Community Manager
Support worldwide sales- and marketing team with multiple regional sales strategies to increase brand awareness and reservations revenue
Support the SLH brand culture across all sectors
Corporate Travel

Increase production for designated corporate EMEA/UK accounts by servicing existing business relationships through: visiting on-site; conducting sales blitzes independently and with member hotels and recommending member properties in new destinations/areas of market need
Develop and grow new accounts within the corporate market segment by creating brand awareness, building relationships with key contacts, and through recommending SLH member properties
GDS, voice and worldwide sales offices
Director of Corporate Sales Worldwide based in New York, utilizing Cvent and other third-party RFP tools
Maintain constant communication with other members of the corporate sales team in APAC and Americas to ensure total account coverage for member hotels
Work alongside the Director of Corporate Sales and Distribution Managers to manage rate loading process
Attend professional and industry meetings, tradeshows, and events within the EMEA/UK region to elevate brand awareness and identify potential new corporate accounts
Establish a strong working relationship with American Express Global Business Travel (GBT) and preferred partners in the UK and participate in any relevant workshops/business related events in EMEA/UK region
Build, maintain, and nurture relationships with existing and new member hotels, providing training and assistance as required
Work closely with the global corporate sales team with regards to regional corporate accounts, and revenue account managers to support hotels within the corporate negotiated segment

Vice President of Sales, EMEA (London) with a dotted line to the Snr. Director of Corporate Sales Worldwide (NYC) for corporate sales due to global nature of some accounts
Will work closely with Director of Sales: EMEA, DACH, APAC, the Americas East- and West Coast and the corporate sales team in New York
Room Night/Revenue Generation: Directly responsible for reservation and revenue volume increases from the corporate, consortia and leisure travel market which includes the following sources: travel managers, corporate on-sites, corporate travel agencies for negotiated accounts as well as leisure travel agents.
# Presentation: Effectively present the SLH brand to key corporate travel managers and leisure travel agents, during various market events and sales activities.
# Leadership: To provide clear direction, training, and assistance to SLH member hotels, as required.
# Strategy and Planning: Key contributor to the long-term strategy of SLH within the EMEA region
# Analysis: Administration and Database Management: Ensure all activity is run efficiently and effectively, and within budget.
# Policies and Procedures: Ensure adherence to SLH policies and procedures worldwide.


Experienced sales professional, with minimum of three years either on- property or regional hotel sales experience within the corporate and leisure sectors
Fluent in English, preferably with 1 or 2 additional languages (Spanish, French, or Italian)
Good knowledge of Microsoft Word, Excel, PowerPoint and preferably Sabre/SynXis, Salesforce and Cvent
Creative and enthusiastic with a willingness to share new ideas
Must be flexible with working hours to ensure completion of projects
Frequent international travel (sometimes including Sat/Sun)

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