Associate Director of Brand and Marketing
4 weeks ago
Group Brand Marketing Manager - Climate Risk page is loaded Group Brand Marketing Manager - Climate Risk
Apply locations London time type Full time posted on Posted Yesterday job requisition id R0007097 From day one, our mission has been to create an independent business with a unique culture – one that is controlled by the people who work for it. Whatever your priorities – work/life balance, career progression, sustainability, volunteering - you’ll find like-minded people driving change at Howden.
Team: Brand & Marketing
Vacancy Type: Perm
Whatever your priorities - work/life balance, career progression, sustainability, volunteering - you'll find like-minded people driving change at Howden.
We are seeking an experienced Group Brand Marketing Manager to join the team to lead the development and execution of integrated global brand marketing plans across the business. The successful candidate will shape and implement a strategic marketing plan for the business to reflect the business goals and ambitions.
Working closely with executives and stakeholders in the business both centrally and regionally, this role will be focused on driving brand awareness and consideration with key audiences and geographies, through integrated thought leadership campaigns which position Howden as an industry leader.
The initial focus for the role will be on climate risk. Howden’s Climate Risk and Resilience team provides climate advisory and risk transfer solutions to help accelerate and de-risk the move towards a low carbon economy, build societal resilience, and mitigate the impacts of climate change.
It is a global team are specialists in all facets of climate science, combining experience in private and public sector, as well as academia, and a deep understanding of the inner workings of the insurance and financial markets. This depth and breadth of expertise allows them to call on true subject-matter proficiency to deliver effective solutions, instil confidence, build resilience, and bring insurance solutions to derisk clients’ future and support their journey to net zero.
At Howden, we believe that insurance is more than just a financial product; You will report into the Group Head of Brand & Marketing and be a member of the Climate Risk and Resilience executive team.
Develop a strategy to deliver a fully integrated brand marketing campaign for the business, initially with a focus on climate risk and resilience
Build strong relationships with local & global business and marketing leads to assess campaign opportunities and plan activity accordingly, building out a global campaign marketing roadmap for the business
Plan the local execution of the strategy across different regions, considering cultural and social nuances, insights, and data
Develop hard working plans through collaboration with the wider network of marketing and communications functional experts, including (but not limited to) events, sponsorship, digital, brand, content, social media and communications
Work with the Brand Strategy Director to assess brand awareness within key markets and how marketing strategies can make an impact
Own and oversee the marketing budget and ROI on spend
Lead on reporting results to senior stakeholders and building the profile of how marketing campaigns can support with brand awareness
A strong understanding of the role different types of media and marketing initiatives play in driving brand awareness, consideration, conversion, and retention, and how channels interact with each other and how they come together to provide measurable results
Team-oriented approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet stakeholder expectations and deadlines across multiple projects
able to find creative solutions
We’ve travelled far since opening our first office in 1994. Back then we were local experts – based in London, with direct access to the world’s biggest insurance market. We’re still locals, and we still deliver the right advice and the right insurance to our clients. But now, we’re local all over the world. With 15,000 global colleagues and a partner network spanning more than 100 territories, we are the largest independent insurance broker in the world. Our flat structure and entrepreneurial spirit help us attract the best people and empower them to be the best version of themselves. Diversity & Inclusion
At Howden we consider our people our chief competitive advantage and as such we treat colleagues, candidates, clients, and business partners with equality, fairness and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status or family circumstances.
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