Commercial Technology
4 weeks ago
The consumer panel landscape in the UK is undergoing significant change, with both leading players adopting new technology & techniques to arrive at solutions for clients. This dynamic presents a huge opportunity for NielsenIQ as clients reassess previously held assumptions and seek to reassess how ROI can be delivered to their businesses in this fast-changing competitive landscape.
This landscape, combined with our own product development roadmap, means we can see a clear pipeline of innovation & opportunity that will step-change growth. The role will report directly to the commercial lead for Consumer Panel Services in the UK, it will be a dual focussed role supporting the Consumer Analytics Team (CAS) in both delivery and commercial ownership.
The CAS team had an exceptional year during 2022 selling to existing NIQ clients and new Clients and therefore the commercial part of this role will be owning the prospecting, proposal writing and revenue generation and admin on your group of clients (which is likely to be defined by industry group), while the delivery part of the role will be to support the off shore delivery team while liaising with clients during the process and owning the client delivery by adding the key insights and ‘big picture’ analysis.
As there will be analysis and insight understanding required in this part of the role the candidate will need to have an understanding of consumer panel and ideally Homescan analysis. The role will have responsibility towards the CAS revenue target and ensuring a healthy pipeline of opportunities and management of these in Microsoft Dynamics. surveys, segmentations, migration, consumer decision hierarchy analysis).
The role will have joint responsibility for the CAS UK revenue target working alongside the existing Commercial Consultants x 2.
This will involve creating new opportunities, following up on sales leads and ensuring client proposals are well matched to business needs and that delivery can be accommodated in a timely fashion.
The candidate will be responsible for building a healthy pipeline of opportunities and management of these in Microsoft Dynamics.
Working with the Delivery/Modelling consultants to understand the CAS delivery process, our technology, how the data is used, the products we offer – the successful applicant will own their individual projects delivering analysis and insight to the client.
The CAS team has a unique working structure working with offshore modelling and insight teams; therefore the successful applicant will need to develop relationships with these teams as well as UK based operations and commercial teams.
Solid experience working within the FMCG industry, ideally with experience of working with Consumer or Shopper panel data Panel. Experience of working with and/or selling NielsenIQ Homescan, Kantar Worldpanel, or loyalty card data would be a strong advantage.
Experience or working with, or within, FMCG client insight departments and internal customers.
Ideally, the candidate will have strong Consumer Panel knowledge, FMCG Manufacturer & Retailer insight.
Strong business and commercial acumen (including business environment and client).
Highly proficient project management and time management skills, multi-tasking will be key to success in this role.
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.
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NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
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