Senior Communications

2 weeks ago

London, United Kingdom City & Guilds Full time
As the Senior Communications & Insights Manager, you will lead our efforts in crafting impactful communications campaigns rooted in research and driven by a deep understanding of the policy environment. You will play a key role in influencing stakeholders, shaping policy agendas, and positioning City & Guilds as a leader in skills development. You will look at the performance of our brand, voice, and routes into market to understand how well our policy and communications work is performing. You will track contribution to brand and policy-based metrics. Working across key stakeholders, you will be able to demonstrate buy in at multiple levels both internally and externally. You will need to be based in the UK working on a hybrid basis with a mix of home and office - but you do need to be within commutable distance from one of our City & Guilds hub offices This appointment will be made on merit. We believe that diversity and inclusion strengthen and enriches us, and that it is the responsibility of everyone at the City & Guilds Group to drive this value. As ethnic minority groups and disabled people are currently under-represented within the Group, we particularly encourage and welcome applications from these communities.

About the role

We will look for opportunities to evaluate our impact both by delivering highly engaging activities and by understanding audience engagement. You will support our role as a voice for skills, helping us to deliver against our charitable objectives by unlocking opportunities to engage wider stakeholders in the benefits of skills development through engaging communications campaigns. You will be motivated and enthusiastic about communications that shifts social policy agendas, using insight to underpin your work and create authority in your communications activities. As Senior Communications & insights Manager, you will line manage a small team to deliver external communication activities and materials, including press releases, articles and thought leadership pieces. You will be tasked with the management of a busy press desk and press opportunities, as well as have an appreciation for where social media and other forms of influencing can play a role to land a message with effect. Our successful candidate will lead on the design and management of a variety of research projects with communications colleagues to provide insight that underpins innovative insight led communications that will support our work in corporate affairs.

About you

You will have proven solid policy and communications experience, having created impactful campaigns to develop buy in across multiple stakeholders. We would like you to have a passion for, and knowledge of best practice insight techniques for communications and the ability to build momentum around a shared cause. Our successful candidate will have experience of team management coupled with team player skills with a commitment to collaborate with others to achieve more together, contributing to a high performing and successful working culture. As Senior Communications & insight Manager, you will have strong written and verbal communication skills, including presentation skills, you will need to transform complicated data into easy-to-understand insights for specific audiences. You will have experience in working in a fast-paced communications environment, along with experience of bringing learner and stakeholder insight to develop engaging and impactful content. Strong attention to detail is a must along with having the ability to manage multiple projects with challenging deadlines for different stakeholders. Whilst not mandatory, it would be a bonus if you have an understanding of the funding environment and policy opportunities.

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