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Head of Performance Marketing

2 months ago

Howden East Yorkshire, United Kingdom ebuyer Full time €5

We have an amazing opportunity within our Marketing Department for a Head of Performance Marketing. This role is essential to our growth marketing strategy. This is a full time role, working hybrid with minimum of 3 days working at our Howden site.

You will be responsible for:

Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Google, META, Affiliate Networks, TikTok, LinkedIn) from conception to execution. Turn data insights into actionable strategies, enhancing digital performance.

· Leadership; having the expertise and skills to identify opportunities and challenges. Making recommendations and changes to strategy and tactics to pivot business and performance marketing.

· Customer; lead our customer acquisition and retention, using our channel mix to maximise engagement, retention and growth.

· Management; lead, motivate and grow the existing team.

· Agency Management; lead and manage our digital media agency.

· Reporting; be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.

· Performance Analysis; analyse, own and lead performance; understanding the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.

· Data Analysis; optimisation plans through analysis of large data sets – with support from our agency and BI teams.

· Budget Management; advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation, KPI performance and revenue targets.

· Team working; collaborating with wider cross-functional colleagues and teams to deliver the overall ecommerce and marketing performance.

· Maintain high standards, ensuring compliance with GDPR and accessibility requirements.

You will have:

· Successful track record in a performance marketing or digital marketing role.

· Track record of paid spend optimisation across different categories and channels with budgets in excess of £5m.

· Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.

· You have managed team members in the past and are excited about growing a team.

· Experience in the DTC, e-tail, retail, is essential.

· Experience in a high growth / entrepreneurial, start-up company is preferred.

· Strong knowledge and demonstrable hands-on experience with the following: Google Package, META, Affiliate Networks, TikTok, LinkedIn, YouTube and VOD

· Confident with presenting and working cross-functionally and at board level with various stakeholders.

· Knowledge and experience of working within a trading / commercial environment; including supplier and third-party activities

· +5 years within a senior performance marketing/trading role

You will be:

· Self-motivated, driven and entrepreneurial

· Confident working in challenging and demanding environments

· Flexible and adaptable approach

· Excellent communication and interpersonal skills

· Detail oriented and highly organised

· Project management skills

· Exceptional time management

· Digitally inquisitive, keen to experiment and learn

· Highly proficient in Google and Microsoft packages

and be passionate, proactive and positive about working at Ebuyer.

What’s in it for you? From day 1 you will have access to a growing benefits package including:

  • Good salary package
  • 26 days holiday per year plus 8 BHs
  • Enrolment into company non contractual Profit Share scheme
  • Colleague Auto-enrolment The People Pension Scheme
  • Access to an Employee Assistance Programme through UNUM
  • X3 salary Life cover
  • Staff Canteen with free tea/coffee and breakfast (toast/cereals) provided
  • Free access to Gym on site and Gaming area

If this sounds like the right role for you, then please send your CV to careers@ebuyer.com as soon as possible.

We are one of the UK's leading online electrical retailers with four million registered customers and 160 employees. Founded in 1999, the company started off as the brainchild of a group of IT developers and PC retail experts, who wanted computer components to be more readily available and at lower prices. Ebuyer grew quickly from its humble beginnings to become the site for overclockers and PC enthusiasts.

Ebuyer (UK) Ltd cares about your privacy and we are committed to processing your personal information in accordance with the GDPR Data Privacy Laws. By submitting your CV you are agreeing to your personal data being retained in a secure location for up to 6 months to enable us to match and notify you of suitable opportunities. After this period your information will be confidentially destroyed.