Data Analyst
2 months ago
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. As a diversity champion, equal opportunities and disability confident employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs.
We are a global customer experience agency, but the individual really is at the heart of everything we do. We use data to find out what makes them tick. Each brand is unique and has its own individual challenges. We pride ourselves in rising to each and every one of them, for brands such as KFC, Mercedes Benz, IKEA, and Virgin Media 02.
The Marketing Sciences team at RAPP is a driving force behind the agency's success, harnessing the power of data and technology. We are super connectors, bridging the gap between creativity, data and tech to unlock limitless possibilities and disruption.
Our mission is to provide deep insights and a true robust understanding of our clients' businesses and marketing challenges. Our expertise is to empower our agency and the client to make data-driven decisions that directly impact performance and drive measurable results.
From identifying the untapped value of client data to expanding its potential through data capture, rigorous analysis, and statistical techniques, we leave no stone unturned. We are split into 4 disciplines in Marketing Sciences; Data Science, Data Analytics, Data Enablement and Data Visualisation to enable us to deliver against any client data driven challenge.
Together, we will revolutionize the way data is utilised, ensuring that every action we take contributes to the success of our clients and propels the agency forward. Welcome to a future where data and technology and your ideas push the boundaries of what's possible.
In the Data Analytics team you will ensure both the voice of the customer and CFO are represented in the room with hard evidence. As well as supporting exceptional customer experiences using data, you will help ensure every action we take is directly improving performance against your clients objectives.
As a Senior Analyst, you will independently manage and deliver projects, utilising your strong hands on analytical capabilities. Your strengths in Python and SQL will ensure you can efficiently deliver robust analytics.
Your experience with web and social analytics tools (GA / Adobe / Brandwatch / Sprinklr) and data visualisation tools (Power BI / Tableau / Looker / etc) will enable you to uncover key insights across channels and create self-service dashboards. You will have experience guiding and mentoring junior analysts, so will thrive coaching analysts your work with.
Under the guidance of senior members of the team you support answering strategic questions using data and forge an understanding of how to deliver personalisation at scale.
In Data Analytics you won’t be expected to build advanced segmentations and data science models, but you will develop an understanding of the art of the possible with data science, the necessary data required to fuel models and an ability to spot where a business challenge would be best supported through automation or leveraging the latest modelling techniques.
You will have a developing interest and familiarity with the omni-channel landscape and be able to develop a strong understanding of how to capture and utilise data across channels, from creating tagging and taxonomy to measurement with web analytics tools.
You will be help manage the work of Junior Data Analysts
You will support and help direct data analytics roadmaps that are created on your accounts
Understanding clients’ objectives, their business and KPIs and step change their businesses through the power of data
Ensure deliverables are completed on time and learn to deliver presentation quality
Drive continuous data analytics pipeline on the clients you are on
Network
Understand our network and other players within it
Begin to build relationships / communities with peers at sister agencies
Help mentor the team and direction of the department
Bachelor’s Degree in a quantitative subject (Statistics, Mathematics, Economics) or Social Sciences, with heavy emphasis on quantitative methods; Master’s degree or PHD is a plus. Degree will not be required with appropriate work experience.
~3 – 5 years of relevant experience in marketing analytics, customer experience insights, performance optimization, ideally in a marketing agency or management consulting practice.
~ Core analytical languages and software (Excel, SQL, Python, Alteryx)
~ Data Visualisation tools (Power BI / Tableau / Looker / etc)
~ Web and Social Analytics (GA / Adobe / Brandwatch / Sprinklr)
~ Performance Measurement and Measurement Frameworks
~ Data Protection / GDPR
~ Customer journey analysis and planning
~ Brief planning and writing
~ Progressive data capture
~ Growing knowledge of 1st, 2nd and 3rd party data
~ Confident, conscientious, self-starter, a good work ethic, and capable of building good working relationships with clients as well as other team members.
~ Experience jumping in, finding problems across data and process, and fixing them.
~ Ability to work independently as well with a team in an agile and fast environment.
~
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