Senior SEO Executive

3 weeks ago

London, United Kingdom Prettylittlething.com Ltd Full time

Karen Millen is looking for a Senior SEO Executive to join the team. Reporting into the Senior SEO Manager, you will be responsible for delivering the search strategy to drive organic growth across our global markets.

The role of the Senior SEO Executive includes supporting in the development of a holistic SEO strategy, conducting onsite and offsite analysis to identify issues and areas of improvement, extensive keyword research and day-to-day management of the onsite optimisation across our live markets.

Your team

Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.

What you will be doing
  • Execute effective SEO strategies to improve website rankings and drive organic traffic to site
  • Conduct keyword research to identify opportunities for expansion and optimisation
  • Use search data to influence marketing campaigns and support brand objectives
  • Optimise website content using innovative SEO practises to improve non-brand visibility in the SERPs
  • Perform ongoing technical maintenance by running regular crawls to identify housekeeping issues and fixing or escalating as necessary
  • Monitor speed and performance metrics that impact customer journey and produce recommendations for improvement
  • Assist in developing content marketing activities that align with consumer search data, brand moments and social trending topics to maximise campaign performance
  • Support in amplification of search-led content across other digital channels
  • Collaborate with brand and social teams to execute a search-led strategy for key social channels like TikTok
  • Analyse data and produce reports that demonstrate SEO’s impact on business metrics for the wider business
  • Stay abreast of Google’s evolving algorithm and SERPs changes and test new tactics to push forward performance and attract new customers
  • Support in education of the channel to teams who play a key role in maximising growth
Working with us

To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.

About you
  • Previous experience working in an SEO role
  • Strong communicator & leadership skills
  • Experience managing a team
  • Technical SEO experience

We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.

  • You’ll get the opportunity to take part in our various share schemes
  • Core hours enable you to flex your working times around your needs on an ad hoc basis
  • Benefits that support your health and wellbeing
  • There’s up to 40% discount off our all of our brands
  • Our social calendar? Next level
  • With HQs in Manchester and London and offices across the globe (some are dog friendly), we offer a buzzing atmosphere and the boohoo family culture wherever you work
#J-18808-Ljbffr

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