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Sales/marketing manager
2 months ago
SwimTrek is the world’s leading open-water swimming holiday company and offers tours to over 40 worldwide locations. You will be leading a small Marketing Team reporting into the Head of Marketing & Sales. Ensuring that all tours are promoted through all channels on & offline, your role is to make us more famous in every possible segment, from the curious open water swimmer to the dedicated open water athlete, in the UK, Europe, Australia, NZ and the USA.
We are looking for a quality Marketing Manager to join our team, based in our offices on Brighton seafront.
Are you looking for an exciting Marketing Manager role that allows you to follow your passion?
Are you a Strategic thinker, with a proven track record of helping businesses grow to the next level?
The role holds is responsible for the organisations marketing activities and oversees the delivery of a fully integrated marketing strategy for the business.
You will be leading the Marketing Team, ensuring that all tours are promoted through all digital online & offline channels with performance measured to granular detail.
Oversee and co-ordinate the company’s digital marketing activities, including all content (written and visual), user experience, SEO, paid, display and all social platforms.
· Oversee and co-ordinate the company’s offline marketing strategy - including, branding, events, merchandise, PR and advertising.
· Campaign optimisation – Discipline of measuring ROI of each activity, continually evaluating performance and seeking optimal results.
· Undertake continuous analysis of competitive environment and consumer trends whilst monitoring all markets (existing and new).
· Create and manage all 3rd party partner relationships within, as well as external to, the adventure travel markets.
· Managing & improving retention activity including the Loyalty Program Communications, Referral scheme, Partnerships & Affiliates.
· Collaborating with the Head of Marketing & Sales to enhance the online user experience and improve conversion rates.
· Manage a small team of in-house and external subject specialists ensuring they meet commercial objectives.
Previous experience in a similar online marketing role - retailer, B2C etc. Excellent analytic & reporting skills essential plus a high level of commercial awareness.
· Has good technical digital knowledge and a track record of running the marketing operations for an online retail business including experience in managing ecommerce, SEO, PPC, Email marketing, and social media.
· Experience in marketing leadership and not just management.
· Experience in offline traditional marketing, ideally in conjunction with digital channels including PR and dealing with journalists.
· Has a desire to self-learn, seeks new opportunities and is aware of current and future trends.
· Experience in branding & event promotion.
· Experience in managing budgets and being creative with spend.
· Has a passion for Adventure travel and understands the market sector.
com website
by Sunday 6h October 2024to careers@swimtrek.
