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Senior Director, Strategic Alliance Demand and Activation

4 months ago

United Kingdom Dynatrace Full time
Senior Director, Strategic Alliance Demand and Activation
  • Full-time
  • Department: Marketing and Communication

Dynatrace exists to make the world’s software work perfectly. Our unified software intelligence platform combines broad and deep observability and continuous runtime application security with the most advanced AIOps to provide answers and intelligent automation from data at an enormous scale. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences. That is why the world’s largest organizations trust Dynatrace to accelerate digital transformation.

We're an equal opportunity employer and embrace all applicants. Dynatrace wants YOU—your diverse background, talents, values, ideas, and expertise. These qualities are what make our global team stronger and more seasoned. We're fueled by the diversity of our talented employees.

The Dynatrace Partner business is evolving and growing, and with that, we are hiring an experienced, marketer to lead Strategic Alliance Marketing. This is a team leader position, reporting to the VP Global Partner Marketing. Within the Partner ecosystem Dynatrace has alliances at different stages of maturity in incubation, build and scale phases. The Senior Director, Strategic Alliance Demand and Activation will work closely with Partner sales leadership. In this position you will be responsible for marketing To, Though and With strategic alliance Partners, predominantly GSIs. There will be a strong focus on activation, awareness, and demand programs. This is a new position, and you will have the opportunity to build an integrated strategy and plan, enabling Dynatrace to further develop and accelerate these key partnerships. Measurement standardization and defining consistent, repeatable approaches will be key for success. This is a player, coach position and the successful candidate will own strategic partner relationships, as well as managing a team.

Responsibilities:

  • Develop and execute strategic partner marketing programs that align with the company's overall go-tomarket strategy.
  • Define strategic approach to market to, with and through GSIs
  • Build a scalable execution model that delivers the partners campaigns, resources, programs, and guidance on execution to drive net new pipeline and revenue for Dynatrace
  • Build and manage relationships with key partners, including Global Systems Integrators
  • Develop and execute co-marketing campaigns that drive lead generation, pipeline growth, and sales opportunities
  • Develop and execute marketing programs that position Dynatrace as an integral part of key partners’ solutions and/or go-to-market strategy
  • Leverage strategic alliance partner brands to elevate the Dynatrace brand
  • Create and deliver partner-facing marketing materials and assets
  • Set global goals; track and measure the performance of partner marketing programs and initiatives
  • Work closely with the global and regional marketing teams to amplify partner presence in campaigns, programs and events
  • Work closely with the sales and partner teams to align partner marketing activities with sales goals and objectives
  • Manage the partner marketing budget to align to strategic priorities, drive results and maximize ROI

Qualifications Minimum Requirements

  • Ideally7 -10+ years of experience in partner marketing at enterprise technology companies
  • Ideally 7 + years of experience with co-marketing campaigns, webinars, trade shows, and field marketing events Preferred Requirements
  • Proven track record of developing and executing successful partner marketing programs
  • Strong understanding of partner sales cycles and go-tomarket strategies
  • Ability to build and manage relationships with key partners
  • Excellent analytical and reporting skills
  • Proficiency in managing a team of marketers with various levels of expertise and experience
  • Ability to attract, develop and retain a high performing global team
  • Travel may be required in this role (up to 10%)
  • This can be a remote position
    • Dynatrace is a leader in unified observability and security.
    • We provide a culture of excellence with competitive compensation packages designed to recognize and reward performance.
    • Our employees work with the largest cloud providers, including AWS, Microsoft, and Google Cloud, and other leading partners worldwide to create strategic alliances.
    • The Dynatrace platform uses cutting-edge technologies, including our own Davis hypermodal AI, to help our customers modernize and automate cloud operations, deliver software faster and more securely, and enable flawless digital experiences.
    • Over 50% of the Fortune 100 companies are current customers of Dynatrace.
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