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Digital Marketing Executive
2 months ago
Job title: Digital Marketing Executive
Location: Leicester area
Reporting to: Marketing Manager
Position type: Permanent, 37.5 hours p/w
Hybrid working
Salary: £32,000
Looking for:
We’re seeking a Digital Marketing Executive to be a vital part of our fantastic marketing team. You'll collaborate with a talented graphic designer, Marketing Executive, and report to our Marketing Manager. Our workplace culture is friendly, fun, and professional, encouraging open communication, knowledge sharing and idea creation.
About the company:
Financial firm that has been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services.
Job purpose:
Being the champion for digital marketing activity, planning, creating and executing campaigns. Maintaining current relationships and seeking new opportunities to grow the business in line with objectives.
Key Responsibilities:
- Manage and execute marketing campaigns to drive brand awareness and lead generation.
- Analyse market trends and competitors and develop social plans based on this insight.
- Create engaging content for various marketing channels.
- Responsible for social media, planning, creating and executing plans to support business objectives.
- Monitor and report on marketing metrics such as impressions and engagement.
- Update the website as and when required to support with marketing campaigns and wider company needs.
- Work closely with the eCommerce team on projects and campaigns to support new business growth.
Skills and experience:
Essential
- Understanding of digital marketing concepts and performance metrics.
- Proficiency with analytical tools such as Google Analytics.
- Experience with pardot software or equivalent
- Strong analytical skills and a keen eye for detail.
- Excellent communication and teamwork abilities.
- Excellent time management skills to handle multiple projects simultaneously.
- Proficiency in English with strong written and verbal communication skills.
Desired
- Financial services experience
- Pardot / Salesforce experience
- Sitecore