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Senior Ad Tech Manager

4 months ago

London, United Kingdom Mccann Erickson SA Full time

Born within a creative agency, we launched our paid media practice in mid-2021, with the purpose to offer clients properly end-to-end integrated creative and media services. We’ve had strong growth and scaled from a start-up media team to a full-service agency, now with over 20 media specialists working on a stellar roster of brands both in the UK and international markets and collaborating with an array of agency talent in McCann Worldgroup and IPG.

This is an exciting time to join McCann Demand and we are hiring for several roles in addressable content, ad tech and biddable specialisms. As you'd no doubt hope, we've fully embraced hybrid working, with the additional flexibility of core hours to enable you to balance life and work.

Who we are

We are McCann Demand, an agency of its own, but also very much an extension of McCann Central, the UK’s largest integrated agency with over 500 individuals working together to help brands play a meaningful role in people’s lives.

We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.

And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a lean creative department with a list of global clients to rival any agency, so the briefs and opportunities will come thick and fast. And you can also help us continue our fantastic run of pitch successes.

Outline of the role:

We are looking for a proactive individual who possesses a combination of strong analytical, problem solving and organisational skills, married to a good level of technical knowledge of media technology platforms. The individual should be a strong communicator and team player who demonstrates passion and curiosity in their approach.

The Senior Ad Tech Manager role requires the ability to support the McCann Demand team with ad tech enabled solutions and services, responsible for managing digital campaigns across McCann Demand clients. You will be a primary point of contact for your clients and internal stakeholders alike to better understand their needs, and to offer consultancy and hands-on campaign management of Digital Operations services. You will directly line manage an executive to follow best practice across all ad tech solutions and services.

  • Primary lead for ad tech operations for internal stakeholders and clients.
  • Experience managing an ad ops team ideally within a media agency environment.
  • Strong understanding of Google Platform technologies, including CM360 and GA4.
  • Generating Floodlight Activities in Google Stack.
  • User journey tracking, ad verification, measurement principles and management.
  • Media Tagging via Tag Management software, such as Google Tag Manager.
  • Understanding how regulations like GDPR are impacting marketing channels.
  • Good verbal and written communication skills
  • Strong relationship builder with team, other departments, clients and external partners.
  • Established experience in ad tech, with a focus on cross device and omnichannel consumer experience.
  • Ability to understand and transform business requirements into actionable tech/product requirements for feature developments
  • Line managing an ad operations executive to follow best practice work across all clients
  • Ability to develop meticulous documentation and conduct comprehensive training sessions on diverse platforms for team-wide comprehension.
  • Drive product development initiatives, focusing on automation and tools to elevate process efficiency and performance.
  • Liaise with different parties to ensure that campaign settings are optimal to achieve the client's expectations.
  • Work proactively to ensure the best performance of our campaigns.

Other desirable experience (not required)

  • Creating advanced segments within analytics platforms
  • Building reports in Data Studio, Datorama, Tableau, Google Looker
  • Run correlation analysis between online & offline media
  • Finding creative ways to integrate media activity and optimisation
  • DCO experience
  • Experience with cloud data bases and CDPs

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to take additional fully paid leave, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompasses all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role, so please do let us know when you apply if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded 100+ years ago with their own platform, “Truth Well Told”, McCann is the world’s leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding unit of McCann Worldgroup marketing services company, part of the Interpublic Group (NYSE: IPG).

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