Campaign Marketing Executive, Conferences

2 weeks ago

London Area, United Kingdom The LEAD Group Full time

Our client is seeking a talented and dynamic campaign marketing executive join their team. This multifaceted role is crucial to the company's growth, as you will have complete bottom-line responsibility for creating and executing innovative, international marketing plans deploying online and offline direct marketing tactics. 


Responsibilities

  • Formulating and executing targeted marketing strategies for your portfolio of international events 
  • Forging mutually beneficial marketing partnerships with associations and publications 
  • Utilitising a full range of online marketing tactics, including social media, SEO and PPC
  • Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
  • Preparing all promotional copy and collateral 
  • Establishing close working relationships with sponsor and exhibitor clients
  • Establishing effective working relationships with speakers and sponsors to promote their events
  • Working closely with other internal departments to achieve project objectives
  • Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget


Desired skills and Experience

  • Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
  • 2+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
  • Experience with digital marketing (SEO & SEM, social media etc.)
  • Exceptional interpersonal skills
  • Excellent written & oral communication skills 
  • Commercial mindset – Experience in managing budgets and ROI for maximum profit gain 
  • Is a creative problem-solver, detail focused and analytically inclined
  • Ability to work independently under tight deadlines
  • Self-driven, results-oriented, with a positive outlook
  • Keen for new experiences, responsibility and accountability


This is a hybrid role; candidate must be able to commute to their office in London, 2 days a week. The role offers a competitive salary, and benefits such as a contributory pension scheme. A great opportunity for a successful candidate to join a company with ongoing career progression and a great working culture.

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