Senior Planner
1 week ago
We are looking for a Senior Planner who has incredible experience in CRM and Data-Driven Marketing to join a fantastic Global Brand Activation Agency and work with in their Data & Insights team.
We are looking for someone with a passion for CRM and Data and thrive working on CRM Programmes and Campaigns, this will be a role for you
You will consultant clients on consumer data initiatives and provide best advice to help with their marketing challenges.
This role will require frequent travel to Cirencester (Once a week).
Responsibilities
- Develop data strategies.
- Present proposals and analysis projects to senior clients.
- Ensure all outputs such as marketing strategy, analysis or technology solution satisfy the business requirements.
- Write comprehensive briefs.
- Support the client services team.
- Able to identify potential issues.
- Provide accurate work assessments.
Knowledge
- Great CRM/Data Strategy/Planning Experience
- Hands on experience of planning and analysing multi-channel marketing activity with a strong focus on email.
- Working with senior high profile clients.
- Recent experience of leading large scale campaigns/technology/data management/BI projects within a data marketing sector.
- Able to read an audience, balancing delivery between the macro and micro picture.
- Able to present in an articulate and engaging way.
- Sound analytical understanding and ability to translate analysis into insights, into action.
- Have a general understanding of relational databases and single customer view creation.
- Understand how digital, social and offline data can be integrated into CRM programmes.
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