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Digital Marketing

4 months ago

Bury St Edmunds, United Kingdom Redburn Innovations Full time

Company: Redburn Innovations

Industry: leisure, digital marketplaces & software

Salary: up to £60,000 FTE dependent on experience, including bonus

Job Type: Full time or part time (minimum 24 hours per week), Permanent 

Location: office based, Bury St Edmunds, Suffolk. IP33 1BE. Option of 5th working day from home.

Start date: as soon as possible


The Company 

  • SpeedyBooker, part of Redburn Innovations, is a travel technology platform located in the centre of beautiful Bury St Edmunds, with exciting plans for the future. 
  • We own and operate specialist leisure websites focusing on accommodation but also including activities. They include BeachHuts.com, BritainsFinest.co.uk, FishPal.com, Monasteries.com and UniversityRooms.com.  
  • Our booking engine, internally developed over ten years, also powers third party websites. 
  • We are building a property management system (PMS) to provide our properties with additional tools (turbo-pms.com). 
  • Revenue grew over 20% in 2023 to reach a new record of £13m, and we are on track to achieve over 30% growth in 2024.
  • Our vision is for SpeedyBooker to be the world’s leading collection of niche leisure booking websites that are no.1 in their markets.
  • We have an exciting journey ahead


 

Responsibilities and Duties 

This is an exciting opportunity to play a rewarding, varied, and hands-on role in a high calibre team.


You will be responsible for identifying and exploiting growth opportunities in both supply and demand across our websites. This will involve

  • Monitoring occupancy levels for all brands across all geographies.
  • Working with our in-house supply/sales team to ensure we recruit and optimise the right vendors in the right locations to satisfy customer demand.  
  • Driving customer demand in those areas where we have availability with performance marketing.


Performance Marketing

  • You will be directly responsible for refining and extending our existing performance marketing activities, including paid search/social, meta-search (e.g. Google Hotel Ads and Trivago) partnerships, SEO and email.

 

UX

  • Identifying areas to improve the user experience.
  • Working with developers to draw up specifications.
  • A/B testing the results, and refining accordingly.


Data Analytics

  • You will use GA4, Google/Meta Ad Managers to assess the success of our marketing activities. 
  • You will use SQL & Make for internal data, experience would be an advantage but is not a necessity, both can be learned.


Team management

  • Manage our small marketing team of employees and consultants.


Reporting

  • You will lead monthly meetings where the team will be updated on recent marketing progress and initiatives, and brainstorm new ideas. 
  • Your team will be responsible for delivering a suite of weekly and monthly reports. You will report to the Chief Commercial Officer. 

 

Experience, Qualifications and Skills 

Must have: 

  • 4 years experience scaling an ecommerce business, covering:

Customer acquisition (managing both paid search/social, SEO and affiliates/partnerships) campaigns

Customer retention initiatives

UX 

  • Proficient in GA4 and Excel;
  • Comfortable working with data; 
  • Highly organised and driven.

 

Benefits 

  • Opportunity to join an established profitable ecommerce/software business with exciting growth plans for the future. 
  • Above industry average salary plus 15% on target bonus plus pension contributions.
  • Bright office on Cornhill in the centre of Bury St Edmunds: dog friendly, ping pong, table football, darts, as much coffee and tea as you can drink
  • Generous holiday allowance that rises to 28 days over time, plus bank holidays.
  • Free car parking. 
  • Paid for training. 
  • Long-term bonus scheme. 
  • Employee benefits and rewards scheme.
  • Company events & social time.
  • Free wellbeing and fitness resources. 
  • Support the environment: we donate over £20,000 every year to environmental causes, including a donation from every booking to the World Land Trust.
  • You will be joining a twenty+ strong team of fun and hard-working sales people, account managers, and software developers with a high performance culture.

 

To apply: via LinkedIn or email applications@speedybooker.com with your CV and a short covering letter. We look forward to hearing from you