Sales Manager

Location: Guildford / London

Salary:                     £40,000 - £45,000

OTE:                         £15,000 (first year)

Reporting to:          Senior Sales Manager

This is an opportunity to join the high-performance team behind Europe's leading events for retail property. Completely Retail Marketplace is a series of events where retail and leisure brands meet and network with a diverse range of property agents, landlords, shopping centre owners, franchise operators and organisations to discuss the market and opportunities for space.

Exhibitors, sponsors and attendees meet, network, exchange market insights and their requirements, and then do business. Completely Retail Marketplace is the place to originate, accelerate and close retail and property deals across Europe.

This role would be ideal for an intelligent and hard-working salesperson with 2+ years of B2B events sales experience, craving a dynamic and entrepreneurial environment, in which they can successfully drive sales growth and reap the linked financial rewards.

Key Responsibilities

• Drive new business sales of our exhibition and sponsorship packages:
• Win new business and increase our fantastic customer base.
• Upsell paying delegates to sponsors.
• Unlock new markets and add to the strength and quality of deal-making taking place at CRMP.
• Rebook your clients with strong increases in average order value year on year.
• Up-sell and cross-sell across our events portfolio.
• Identify and target potential sponsors that align with the event's audience and value proposition.
• Conduct outreach via calls, emails, networking events, and LinkedIn to generate leads.
• Lead highly effective sales conversations in person, on the phone and via video conferencing.
• Be proactive in prospecting for new opportunities across various platforms.
• Work with colleagues across the business to deliver ROI for our clients and expand our client base.
• Create proposals that sell to the client's decision-making group.
• Be a champion for your clients' results within the business. You will understand that this is key to securing the deal now and delivering growth in the future.
• Make effective use of CRM, LinkedIn, and other systems to help you manage your time, maximise your pipeline, and deliver sales results.

Key Behaviours

• Enthusiasm – For sales, for events and for delivering results for yourself, your team and your clients. You will be "hitting the ground running" and on the phones from day one. You will have no fear of picking up the phone.
• Collaboration – You will seek to understand your clients' key priorities and underlying challenges, then co-create bespoke recommendations that deliver results. Collaborate with your colleagues to deliver ROI.
• Control – you will be confident (but not arrogant) and will sell effectively to C-Suite and Director level decision makers and senior marketers, tailoring your approach to the person you are pitching.
• Speeding-up decisions – First, you will seek to understand your clients' decision-making process, then you'll build support within their business and ultimately help them close the deal.
• Strong negotiation – you will be dealing with professional negotiators. You will be price confident but understand the importance of working towards win-win negotiations.
• Social – you will enjoy spending time with clients at events, in meetings, and at lunches. You will utilise this time to build deeper commercial relationships. Your relationships will be built on the meaningful value you deliver, not just being liked.
• Growth Mindset – you are ready and eager to learn. You are coachable and someone that values training & development.
• Team Player – Probably the most important characteristic. We are big on TEAM and believe the star of the team is always the team.

Desired Experience:

• 2 years of B2B events sales experience; an understanding of deal-making events vs trade shows or conferences would be a significant plus.
• The role would suit a high achieving B2B events sales professional looking to join an ambitious and growing business who desires the opportunity this represents both personally and professionally.
• Confidence and comfort when leading face to face business development meetings at client offices as well as onsite at events is essential.
• Experience within the retail and property sector would be an advantage. If no experience, then an active interest in these sectors would be helpful.

Rewards and Benefits:

• Competitive salary.
• Commission on every penny you sell (uncapped), additional bonuses for hitting total revenue targets.
• 25 days holiday per annum plus approximately 4 additional days over Christmas when the office is closed.
• Frequent team building and social activities (Go-karting, Indoor Skydiving, Crazy Golf, Escape Room, Tennis).
• Private Pension Scheme (UK based employees).

About Completely Events – Completely Retail Marketplace

Established in 2012 the award winning Completely Events team organise Completely Retail Marketplace the UKs only dedicated event for retail property. The events provide a stock exchange environment of meetings and conversations which facilitate the deal making process. Our events are all about face-to-face interactions and putting brands in one room with everyone who matters to their property search and management. Meetings which could take months happen in one room on one day. We deliver outstanding results and value for our clients and for the retail property market.

Reasons to work at Completely Events

Growth and investment - this is an exciting time in the growth journey of the Completely Events team which has recently joined the portfolio of market leading events businesses owned by Turnmill. We are investing in our people, product, and platform as part of a multi-year plan for accelerated, sustainable growth.

Have a voice, be empowered – we want to hear your views. We want you to take responsibility and ownership from the day you start working with us.

Committed to development – we want you to be the best you can be because this makes us the best we can be.

Proud of what we deliver – we go above and beyond to deliver for our customers, and we walk away from our events proud of what we achieved.

Team spirit – we believe the star of the team is always the team. Join a tight-knit group who enjoy working together towards a common goal.