Marketing Analytical/Excellence Manager

4 weeks ago

Tadworth, United Kingdom Cpl Life Sciences Full time

Marketing Analytical/Excellence Manager

12 months contract

Up to £265 a day

Tadworth – Hybrid

Key Skills: Pharmaceutical, analytics and marketing


ROLE RESPONSIBILITIES


Customer journey and brand strategy

• Working in partnership with the marketing team responsible for providing clear recommendations, data and insights to support priority brand customer journeys and strategy

• Working in partnership with the brand teams identify and quantify clear patient funnels and customer segments to maximise growth for the portfolio

• Working in partnership with the IS&E team ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning

• Responsible to investigate and answer key business questions and work with IS&E to deliver the analytics and insights to support the adaptation of brand strategies and tactics.

• Responsible for supporting capital allocation and ROI across the portfolio, marketing and sales mix


Performance Management

• Working with the CO and IS&E teams help co-ordinate the brand tracker requirements ensuring they accurately reflect the target audience and priority brand needs

• Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.

• Work closely with Brand Managers to identify, at an early stage, any potential opportunities and risks with products and develop a mitigation strategy. Provide early communication of risks and opportunities to the Marketing director.

• Working in partnership with the brand team responsible for opportunity sizing, headroom analysis and identifying growth opportunities across the 3 year operating period.


Stakeholder engagement

• Responsible for providing clear direction to the IS&E team of the data priorities and requirements of the portfolio

• Responsible as the key point of contact between brand and IS&E teams to coordinate key projects to support the customer journey and growth opportunities

• Collaborate closely with marketing and IS&E teams in this context and lead forums to analyze and discuss results with leadership.

• As a key member of the XFT you will be the key point of contact to lead teams and strategic growth projects as required

• Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform


QUALIFICATIONS

Indicate basic and preferred qualifications:

- Basic qualifications are job related, consistent with business requirements and necessary for the performance of an essential function of this role including: education/licenses/certifications, location, relevant experience, technical and/or other job-related skills. Basic qualifications determine minimum requirements that applicants must possess to be qualified for the role; anyone who does not meet basic qualifications for the role will not be interviewed or eligible for hire.

- Preferred qualifications are job-related qualifications that may be indicated in addition to basic qualifications; they are not absolutely required for performance of the job but are desired and further describe the education/skills/experience sought for the position. Preferred qualifications enhance a candidate’s ability to perform the job.


PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS

• Fluent in English (written and spoken)

• Strong MS Excel and PowerPoint skills

• Understands quantitative and qualitative research methodologies.

• Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired (ex. Midas).

• Proven ability to connect, integrate and synthesize analysis and data into a meaningful ‘so what’ to drive concrete strategic recommendations and enable commercial decision making. Capable of describing relevant caveats in data or in a model and how they relate to business question. Experience with data visualization solutions (ex. Tableau) and other advanced analytic/data science solutions (ex. DSS) will be a plus.

• Expertise in the field of customer/omni-channel analytics

• Previous demonstrated experience of forecasting revenues


Experience

Experience in commercial, strategy, consulting and/or research/analytics experience, experience with budget and resource allocation management, Healthcare and Pharmaceuticals experience highly preferred.


If you are interested please apply or send your CV to luke.sandilands@cpl.com

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