Brand Designer

3 weeks ago


London Area, United Kingdom Career Moves Group I B Corp™ Full time

Location: Angel, London

Length: 10/02/2025 to 09/08/2025

Rate: £266.25 per day (Inside IR35)

Hours: 40 hours per week


This client are a leader in travel and experience booking and a global house hold name brand.


Job Overview:

We are seeking an experienced Senior Brand Designer to join our team on a contract basis. In this role, you will be responsible for expanding and refining our current brand guidelines, with a particular focus on creating a distinct and impactful brand identity for partner-facing assets in the B2B space. Your work will ensure that our brand resonates effectively across B2B channels and is adaptable to a variety of design needs.


Key Responsibilities:

  • Brand Guidelines Expansion: Elevate and refine existing brand guidelines to ensure they are comprehensive, effective, and strategically aligned with B2B goals
  • Brand Identity Enhancement: Work strategically to ensure the brand identity is distinct, impactful, and tailored for B2B audiences, improving the overall visual language
  • B2B Photography & Illustrations: Create brand guidelines for B2B photography and illustrations, areas currently without any defined standards, ensuring consistency in visual assets
  • Design Libraries & Toolkits: Develop and refine design libraries and toolkits that empower designers and other teams to execute brand assets consistently and efficiently
  • Stress Testing and Improvement: Stress-test existing brand guidelines, layouts, and templates, identifying gaps and areas for improvement. Develop solutions to make these resources more accessible and effective for B2B needs
  • Strategic Brand Design: Approach brand design strategically, creating frameworks and structures that allow for flexible, consistent execution across all design projects.
  • Layout Optimization: Analyse current layouts and templates, identifying opportunities for refinement and improvement to make them more usable and effective for design teams
  • Presentation Development: Create and deliver presentations to senior leadership that showcase refined brand guidelines, the rationale behind design decisions, and the expected impact on B2B partner-facing assets


Key Skills and Qualifications:

  • Proven experience as a Senior Brand Designer, with a focus on developing brand guidelines and strategic brand design for B2B environments
  • Deep understanding of design libraries, toolkits, and frameworks to support consistent brand execution
  • Strong ability to stress-test, improve, and optimize existing brand guidelines, layouts, and templates
  • Expertise in creating clear, actionable guidelines for photography, illustrations, and other visual assets
  • Excellent communication skills, with experience presenting design concepts and strategies to senior leadership
  • Proficiency with industry-standard design tools (e.g., Adobe Creative Suite, Figma, etc.)
  • A strategic mindset with a keen eye for detail and a passion for developing cohesive, impactful brand identities


The closing date for applications is 24/01 COB, so apply now


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