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Measurement and Insights Director

4 months ago

Greater London, United Kingdom Initiative Full time

Measurement and Insights Director - Amazon


TEAM OVERVIEW

The Cultural Insight and Analytics (CIA) team in London is a group of 30+ specialists covering four principal craft areas of data and analytics: Business Intelligence, Audience & Data Strategy, Research & Insights and Advanced Analytics.

This role will be part of the Rufus Team (Initiative’s dedicated Amazon team) in the EMEA Hub, based in London and servicing the Amazon client teams in Europe.

Rufus is an Amazon-dedicated entity, powered by Initiative, and bolstered by critical discipline expertise from the entire Mediabrands and IPG networks. Our vision is to be a trusted, indispensable partner of Amazon.

We are a collective who share an obsession with the convergence of media, creativity and data, through a branded cultural lens. We are one connected team. Many voices & many countries, with one shared culture based on pride, enrichment, balance, and growth for our people.

Our mission is to become Amazon’s most client-first, customer-obsessed partner by consistently delivering strategic thought leadership, scalable, creative ideas that break boundaries and drive Amazon’s business forward, streamlined operations, and unparalleled media value.


ROLE OVERVIEW

The successful candidate will play a key role in Rufus Europe team and will be supporting our Amazon clients in achieving their business goals through measurement, insights, and data. It requires a consultative-minded, analytics rigour and deep knowledge about measurement solutions to be successful in this role. You will proactively find and create solutions, often in collaboration with our clients, to solve challenges. Deep knowledge of media measurement and KPIs and of research partners and methodologies is critical for this role. You will work with cross-functional teams in Rufus, including account management, media planning, and creative, to ensure data and analytics are integrated into all aspects of Rufus’ operations. You will work closely with the wider CIA craft teams to identify new solutions and suitable opportunities to bring to Amazon.

  • Advise Amazon on optimal ways to measure their media performance and leverage their data to impact growth.
  • Identify requirements, design solutions and deliver measurement projects, both in-scope and out of scope.
  • Consult clients to develop and enhance measurement solutions.
  • Bring data to life through analysis and visualisations to maximise decision making capabilities and create efficiencies​.
  • Support a culture of sharing and learning of Analytics, Data and Measurement across the EU Rufus network.


SKILLS & QUALIFICATIONS

  • Significant experience of ads measurement, analytics, research, and/or data, ideally within a media agency.
  • Applied knowledge of the digital advertising eco-system and industry data and tech partners and capabilities
  • Extensive experience of working with media measurement solutions, including but not limited to Survey based brand uplift studies, sales lift studies, MMM, budget optimization, and LTV
  • A flair for data visualisation and data story-telling
  • An independent worker, this person will also enjoy collaborating with team members from the wider CIA team, as well as with colleagues from other markets and other IPG agency partners.
  • Consummate communicator, both written and verbal; able to talk plainly and simply about complex topics to technical and non-technical audiences.
  • Experience distilling data to develop and articulate insights with the ability to present points of view to senior client audience.
  • Proficient in managing complex data and analytics projects with multiple stakeholders.


THE PERKS

We guarantee that your career with us will be varied and exciting. Every day in this fast paced environment presents a different challenge and if you work smart and are the best at what you do, your time here will produce endless possibilities for your future.

You will get our support in developing your skills at every step of your career journey with us. Your manager will help you create a tailored career path and through our in-house experts, and online performance management and learning and development tool, you will have access to a wide range of internal and external courses. In addition to this there are always plenty of internal sessions on the latest developments in the industry, e-learning courses, bite-size learning sessions and on the job training and development.

We aim to provide all of our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency both in the UK and globally.


When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So we also offer a range of benefits:

· Unlimited annual leave (subject to manager approval)

· Group Income Protection(after 2 years’ service)

· Life Assurance

· Private Medical Insurance or Health Cash Plan (dependent on level)

· Group Personal Pension Plan with matched contributions from 3-6%

· Core Hours (Mon-Thurs, flexible start/finish times)

· Early finish Fridays

· Generous Maternity & Paternity Pay

· Wellbeing programme, including subsidised monthly massages

· Paid time off for Volunteering

· Independent mortgage advice

· Financial education

· Employee Assistance Programme

· Interest free season ticket loan

· Free breakfast

· Subsidised Café

· Free eye tests

· Regular Bar Night

· Retail discounts

· Flexible benefits including Dental, Travel insurance, Ride2Work, GymFlex and many more


Employee Transparency

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at Jess.Richardson@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.