Public Relations Account Executive

3 weeks ago

London, Greater London, United Kingdom Wimbart Full time

Who are we?

Wimbart is a boutique public relations company with a heavy emphasis on Africa & emerging markets. We produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.

We work across technology, start-ups, entrepreneurs and investor platforms, to deliver long-term memorable press campaigns. Our client list speaks for itself and our capabilities stretch far beyond traditional public relations agencies; we write beautiful copy, build brands and break big news stories. We curate our clients' stories and engage with journalists and commentators who we've spent years building relationships with, to deliver credible, powerful media presence for them.

We require Wimbarts to work three days per week from the London office

Wimbart Job Description – Account Executive

The Account Executive is the 'backbone' on their accounts, with wide ranging team responsibilities and client commitments. They are expected to foster strong media relations skills, pitch reporters and provide measurable results for Wimbart's clients.

The Account Executive will consistently participate in brainstorms and creative strategy planning for clients and internal projects alike. They will also be entrepreneurial in their work, building their network with media and new business opportunities.

Role & responsibilities and core competencies

*Ad hoc duties commensurate with your role are also included in the below

Relationship management & engagement 

  • Understand how to approach different media outlets and their deadlines
  • Develop a strong knowledge of the media that influence your client's stakeholders (customers, prospects, and investors)
  • Develop and maintain strong relationships with relevant journalists
  • Understand the value of PR to your client's businesses and how to achieve valuable results for them
  • Demonstrate expertise in your client's business and industry and know your client's competitors
  • Produce client-ready written communications and have strong verbal communication with your clients
  • Assist in development of presentation content, agendas and meeting minutes 

Strategy & detail

  • Draft content - interview answers, articles, blog posts, social media posts, reports, photography briefs, briefing documents for interviews and events, 
  • Develop media lists
  • Carry out research where required
  • Take minutes for client meetings and prepare meeting agendas 
  • Pitch clients to media
  • Following up with journalists for requests
  • Complete daily scans, draft meeting agendas, timesheets, and clips
  • Accurate reporting - meeting deadlines for monthly, quarterly, etc. and including the right content
  • Build and maintain calendars
  • Demonstrate an understanding of the media landscape most important to client's business and industries
  • Independently develop media pitches and secure relevant opportunities and results
  • Create media background and briefing materials to help prepare clients for interviews
  • Admin (updating client trackers and folders)
  • Track coverage and update tracker
  • Following up with journalists for inbound requests
  • Conduct research as required 
  • Events coordination for clients where required
  • Managing the day-to-day project engagement, including the client relationship
  • Taking ownership of developing client deliverables and presentations with a strong visual aesthetic 
  • Presenting key sections of the findings to clients
  • Identify and share stories from clients' competitors and suggest next steps 
  • Contributing to new business proposals and pitches to new clients
  • Participating in client and external interviews and client presentations
  • Developing regular smaller campaign plans
  • Developing overall client strategy together with senior staff and supporting in business development projects 
  • Helping to brainstorm ideas to generate great storytelling

Your specialisms

What you'll bring to Wimbart

Essential

  • High proficiency in all tools of the trade: Gorkana, Factiva, iQ Media, etc.
  • Strong writing and storytelling skills
  • Able to draw critical insights from data and observation
  • Able to translate strategy and strategic thinking into action
  • Strong business acumen and critical thinking skills
  • Strong interpersonal and communication skills, both written and verbal
  • Ability to take initiative and to work independently and within a team 
  • Resourceful problem-solving skills 
  • A quick learner with a strong sense of curiosity
  • Excellent organization and time management skills with the ability to multitask, especially in high pressure situations 
  • Excellent attention to detail 
  • Excellent working knowledge of Microsoft Office, particularly in Excel and PowerPoint, Keynote a plus.
  • Demonstrate a flexible approach; the ability to switch priorities against changing client and team needs 
  • Demonstrate proficiency in proofreading and editing
  • Clearly and articulately express yourself in team meetings and be comfortable presenting in front of a group

Desirable

  • Two years' experience in a strategic PR role 
  • B2B and corporate communications experience

First interview will be virtual, second interview in-person

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