Visual Merchandiser
1 week ago
Purpose of the role
The Visual Merchandiser - Wholesale will act as a brand ambassador, who will be responsible for developing, implementing, and maintaining visual merchandising strategies and guidelines that enhance the customer experience, drive sales, and promote the brand's image. This is a cross functional role working across retail and wholesale partners. This role requires a blend of creativity, strategic thinking, and a keen eye for detail to ensure that our retail spaces are visually appealing and aligned with our brand's identity.
Responsibilities
Guideline Execution:
- Ensure implementation of comprehensive visual merchandising guidelines for store layouts, window displays, and in-store presentations, ensuring consistency and adherence to brand standards.
- Ensure guidelines are clear, detailed, and easily executable by store teams across various locations.
- Conduct regular store visits to provide training, support, and feedback to store teams on visual merchandising techniques and best practices.
Trend Analysis and Innovation:
- Stay updated with industry trends, competitor activities, and consumer preferences to continuously innovate and enhance visual merchandising strategies.
- Experiment with new ideas and concepts to create engaging and dynamic visual displays.
Performance Monitoring:
- Analyse sales data and customer feedback to measure the impact of visual merchandising initiatives and make data-driven adjustments.
- Report on the effectiveness of visual merchandising efforts and provide insights for continuous improvement.
Qualifications, Skills, Experience Required
- Bachelor's degree in Visual Merchandising, Fashion Merchandising, Interior Design, or a related field.
- Minimum of 3-5 years of experience in visual merchandising, preferably in a retail environment.
- Proven experience in creating and implementing visual merchandising guidelines.
- Strong creative and artistic skills with a keen eye for detail.
- Excellent communication and interpersonal skills.
- Ability to work independently and as part of a team.
- Proficiency in design software (e.g., Adobe Creative Suite) is a plus.
- Ability to travel to various store locations as needed.
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