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Head of Ecommerce

4 months ago

Northamptonshire, United Kingdom My 1st Years Full time

ABOUT US

My 1st Years is the UK’s leading provider of high-quality personalised gifts for baby and children. Since its inception over 10 years ago the business has grown to over 100 team members and, just like our revenue, is growing fast Despite our dizzying growth, we've remained true to our core values of top quality, excellent value, and second-to-none customer service. We want to offer products and experiences that create lasting memories and to be there for every milestone.


ABOUT YOU


As Head of Ecommerce, you will manage a team of people to ensure our website reaches its full potential. You will have a head for numbers, an eye for detail, as well as an understanding and appreciation for the more creative elements of online retail. Decision-making will be based on data and insights, and experience around CRO is a must. You will not only be leading your own small team but working more widely across the business to ensure that our trading plans are delivered. You will thrive in a fast-paced environment and always strive to achieve the best results


Main Duties and Responsibilities

  • Define the online trading and on-site merchandising strategy to maximise revenue/profitability and deliver best in class customer experience.
  • Accountable for the overall trading performance (revenue and profit) of our website.
  • Oversee our UX and CRO agencies to ensure we’re doing all we can to convert the traffic we receive.
  • Define and deliver the on-site merchandising strategy in line with the trading plan, ensuring the right products are featured at the right time and place to maximise revenue/profitability AND deliver the best possible customer experience
  • Oversee regular site audits and testing, ensuring all products, pricing & promotions are executed correctly
  • Work alongside your counterparts across B&M and Marketing teams and finance, feed into the Promotional Calendar for the year and hold responsibility for the creation and management of the Trading Plan which should align to the Promotional Calendar
  • Ownership of website KPIs (Conversion Rate, Bounce Rate, Average Order Value etc) and responsible for the regular reporting of the website (s) trading performance, providing detailed analysis of key business metrics and clear actions where required
  • Use analytical tools to provide insights and identify areas of opportunity and drive performance and implement accordingly
  • Provide solutions and action plans in response to any trends or issues found when performing data analysis as well as suggesting areas for further analysis by the Data and FP&A team.
  • Continually look for ways to drive AOV, IPO and other core trading metrics.
  • Manage a team of amazing ecommerce professionals and facilitate their growth through the business.
  • Strategise and suggest ways the marketing team can utilise the site to drive initiatives and support the teams proactively.
  • Produce trading and ecommerce reports with clear recommendations and actions.
  • Work with our marketing teams and partners to obsess over SEO and can ensure technical recommendations are actioned in a timely manner.
  • Keep a keen eye on our competitors and market trends.
  • Attend board and senior management meetings.



Skills & Knowledge:

  • 5+ years within ecommerce or trading with 2-3 of those in a senior role.
  • Track record growing eCommerce businesses
  • Commercially savvy, forward-thinking, incredibly pro-active and have the agility to be re-active where necessary
  • Strong online trading and merchandising experience
  • Strong communication and organisational skills are a must
  • Strong attention to detail
  • Experience of managing a small team
  • Strong competency with GA4 and internal data warehouses to analyse and build reports on the website performance
  • Understanding and awareness of marketing practices
  • Extensive knowledge of Magento2
  • Proven track record of growth with a performance driven mindset.
  • Analytical/great with numbers and can interpret data to drive actionable insights.
  • Experience motivating and managing a team of ecommerce professionals.
  • Naturally inquisitive and a passion for great user experience
  • Digital marketing knowledge, particularly around SEO and content marketing.
  • Personable and a team player.



Benefits

  • 25 days holiday (increasing to 28 with service) + bank holidays
  • Enhanced maternity & paternity pay
  • 2 volunteer days per year
  • EAP
  • Birthday Day Off
  • Summer Hours
  • Early payday finish
  • Staff Discount
  • Free on-site parking