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Content Creator
2 months ago
Performance Ads Content Creator - Abbott Lyon
Remote - with occasional travel to Bath or shoot locations
Freelance - 3 days a week
We've teamed up with the fastest-growing jewellery brand in the UK, Abbott Lyon, who are now in the market to secure a Content Creator for the team on a freelance basis.
Abbott Lyon is already one of the fastest-growing D2C brands in the UK, named on the 2023 & 2024 lists of 100 fastest-growing companies in the UK. Founded in 2015, Abbott Lyon’s customers love our range of affordable luxury products. Their brand has particular appeal to customers who want to buy uniquely personalised, high-quality, understated luxury jewellery and accessories for themselves or as gifts, for those moments that matter.
With a laser-sighted focus on its bullseye customer, Abbott Lyon has successfully disrupted the jewellery market and won market share from well-established competitors. Having delivered 130% growth last year, and done so profitably, the business has recorded its best-ever months since the beginning of the year, bucking the trend in UK retail. More than 700,000 UK consumers already shop Abbott Lyon, and there are more than 2 million look-a-like customers in the UK alone. In addition, the US represents a huge opportunity for Abbott Lyon, and one they are determined to realise. With their sights firmly set on growing the business to £100M and beyond, this year’s plan sees significant investment in the talent and infrastructure required to achieve Abbott Lyon’s ambitious growth objectives.
Check out what they are doing here: www.abbottlyon.com | www.instagram.com/abbottlyon/
Role description:
As Content Creator, the successful candidate will be responsible for producing social style creative for paid social channels. They will be responsible for ideating, designing and developing social ad creative assets that assist in driving profitable growth for the business. This includes shooting content at home, in their studio, and on location, primarily on an iPhone for TikTok, Instagram and Facebook ads briefed by the team. This role sits in the performance marketing team, with close collaboration with the brand and social media team.
Duties and Responsibilities:
- Ideate, script and create agile TikTok trends and Instagram-style videos for paid ads.
- Self-shooting mobile-first video content.
- Assist with external content creators.
- Assist on dedicated ad creative shoots.
- Keep up to date with creative trends and the social landscape (TikTok trends, Instagram, YouTube).
- Support senior designers with content requests.
- Collaborate with wider teams: Social team to understand best-performing content and future plans, Product team to understand new launches, Ecom and Performance teams to understand best performers, trends and commercial insight.
Skills and Experience:
- Experience with light editing tools like Capcut, & basic image retouching.
- On the pulse with re-creating social trends (TikTok & Instagram).
- Confident in speaking to the camera and recording voiceovers.
- Ability to shoot high-quality content at home (equipment provided).
- Video and image editing experience.
- Fundamental graphic design knowledge is a plus.
- Highly organised and detail-oriented.
- Self-motivated to work in a fast-paced, agile environment.
- Capacity to turn out quality content quickly.
- Enthusiasm to research, share ideas, and use initiative.
- Interested in current trends and fashion.
Skills and Experience:
- Previous experience working with an e-commerce brand.
- Experience in Adobe Creative Suite.
- Familiarity with other social media platforms and content creation tools.
Abbott Lyon is dedicated to building and supporting a brilliant, diverse, and hugely inclusive team as an equal opportunities employer. We don't discriminate against gender, race, religion or belief, disability, age, marital status, or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive, and emotional intelligence to apply to our vacancies, as we recognize the importance of diversity; we’re excited to see what contributions you will bring to our Abbott Lyon team Should you require any support throughout the recruitment process, please do not hesitate to let us know what adjustments you may need.
If this sounds like you then hit apply or get in touch directly with josh@hypergrowthrec.co.uk
