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Data Strategist

4 months ago

London Area, United Kingdom VCCP Full time

THE BIG PICTURE:


The VCCP Partnership is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.


Across the Partnership, we work with a broad spectrum of clients. Our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build.


We also provide very senior strategic planning for clients, customer journey mapping and helping clients to envision their future business, beyond just communications.


OUR CULTURE:


The VCCP Partnership has a unique culture, and we are looking for people who will make a positive contribution to this, therefore the candidate must have the following attributes:


  • A collaborative nature
  • An entrepreneurial spirit
  • Take pride in their work
  • Have an honest approach
  • Be un-precious and be able to recognise that a good idea can come from anywhere
  • Take responsibility


ABOUT THE ROLE:


The Data Strategist will be a vital part of the customer team in the UK. Working with a team of data, customer experience and customer engagement specialists, they will be responsible for delivering data projects for both prospective and existing clients and identifying opportunities to grow the clients business using their expertise and knowledge of data.

We are looking for someone that has an eye for detail and a flair for imagination. A data strategist who is able to spot opportunities and determine the optimal solution for a client based on a business problem. They need to have the ability to know when to bring in other data specialists, be it analysts, channel specialists or technical experts.

Most importantly, they need to be able to develop relationships with clients and internal teams becoming trusted as a partner in developing the marketing and data driven strategies needed to evolve the business.


They will apply their experience and understanding of data tools and techniques to underpin their strategic recommendations and have the ability to translate business and sector needs of clients into data driven strategies.


At VCCP we focus on removing unnecessary jargon and complexity, therefore the data strategist needs to be able to demonstrate excellent communication skills, and be able to explain complex data solutions in a digestible and understandable manner. They need to be able to build relationships, trust and develop connections both internally and with clients.


KEY RESPONSIBILITIES:

  • Develop strong internal relationships with business stakeholders within the data department and across the wider Partnership
  • Using data tools, unlock insights and develop opportunities for clients
  • Creation of insight led strategic presentations
  • Writing briefs for data analysts and scientists
  • Receive data reports, analyse and understand them and develop insight summaries and recommendations that can be applied in order to improve the client business
  • Create data storytelling - where the results shown are not just a spreadsheet of numbers, but a cohesive story that demonstrates effectively what the recommendations are
  • Proactivity in work alongside internal strategic planning partners and seek necessary data to prove/ disprove hypotheses


SKILLS & EXPERIENCE:


Essential

  • Strong experience working in agency/client side in a data strategy or data planning role
  • Experience of developing measurement frameworks to meet the client objectives
  • Excellent presentation and communication skills
  • Experience of briefing analysis projects and working with analysts to produce recommendations and insight that drive client agendas

Preferred:

  • Experience in measuring, analysing and coming up with recommendations/ optimisations based on brand campaign performance
  • Experience in using Kantar / YouGov / ResearchBods / System1, to make informed decisions to drive effectiveness

Desirable:

  • Experience working across social and media projects
  • Experience working with website analytics
  • Experience of TGI/GWI


ATTITUDE:

  • Resilience to keep going in a fast paced environment
  • Strives for excellence
  • Can do attitude
  • Approachable and personable
  • Builds rapport and is able to quickly establish excellent working relationships
  • Team player