Area Business Manager

3 weeks ago

London Area, United Kingdom GBUK Group Full time

Area Business Manager – Wound Care

About Us

GBUK Group is a rapidly growing organisation made up of award-winning specialist companies that provide innovative solutions across enteral feeding, critical care, patient handling, and vascular access. Since our founding in 2008, we've become one of the top 20 suppliers to the NHS, supported by a network of over 1,500 healthcare suppliers.

Headquartered in Yorkshire, our 80,000 sqft warehouse distributes over 600,000 medical devices daily. With a unique combination of proprietary and distributed products, we've expanded to serve healthcare professionals in more than 45 countries, recently opening new warehousing facilities in Europe.

At GBUK Group, our culture is grounded in six core values: Solutions Focused, Collaboration, Innovation, Adaptability, Communication, and Integrity.

About the Role

We're seeking a dynamic Area Business Manager to join our high-performing sales team and drive growth in the Acute and Primary Care space. This is an exciting field-based role offering the opportunity to make a real impact on patient outcomes and NHS partnerships.

We welcome candidates from either a wound care or theatre background. Experience selling into theatres is highly advantageous, along with a solid understanding of NHS landscape and procurement. A clinical background or proven commercial success in medical device sales will set you up for success.

You'll be responsible for building strong relationships with key stakeholders — particularly Procurement and Category Leads, Tissue Viability Nurses and Theatre teams — and navigating complex care pathways to ensure product adoption and ongoing success.

Key Responsibilities

Promote and sell GBUK's innovative medical products in alignment with strategic goals

Identify and pursue new business opportunities across NHS departments and Private hospitals.

Build and maintain strong relationships with key clinical and procurement stakeholders

Deliver expert product training and support to healthcare professionals

Monitor market activity, gather intelligence, and contribute to ongoing strategy

Achieve or exceed sales targets while enhancing GBUK Group's brand reputation

Sales & Account Management

  • Identify new opportunities and develop strategic account plans
  • Execute the full sales cycle, from product introduction and evaluation to closing deals and implementing new products
  • Conduct regular meetings and follow-ups with stakeholders to build pipeline
  • Maintain up-to-date customer and prospect records in CRM systems
  • Provide excellent post-sale support and customer service
  • Attend industry events, congresses, and internal meetings as needed
  • Demonstrate high performing behaviours both internally and externally

Administration & Reporting

  • Provide accurate forecasts, reports, and market insights
  • Complete administrative duties diligently and on time
  • Attend regional and national team meetings as required

What We're Looking For

Essential

  • Minimum 5 years' commercial sales experience
  • Proven knowledge of the NHS marketplace and procurement landscape
  • Strong relationship-building and communication skills
  • Quick learner with adaptability and resilience
  • Full UK driving licence and access to a vehicle
  • Fluent in English

Desirable

  • Experience selling into theatres or working within wound care sector
  • Prior engagement with NHS procurement and formulary submissions
  • Experience working with Tissue Viability Nurses
  • Degree in Life Sciences, Business, Engineering, or related field
  • Strong Excel skills and familiarity with medical device products

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