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Website/App Vertical Editor

2 months ago

London Area, United Kingdom InCrowd Full time

Job Advert

Website/App Vertical Editor


The details…

  • The Website/App Vertical Editor will work within the UEFA digital content delivery team at InCrowd Sports, supporting with the planning, commissioning, editing and posting of vertical content on UEFA’s website and its competition-specific apps.
  • Following the successful launch of web and app vertical content at UEFA EURO 2024, this role will initially be primarily focused on the UEFA Champions League and UEFA Europa League, with an expectation that similar deliveries will follow for the UEFA Conference League, UEFA Women’s Champions League and UEFA Women’s EURO 2025.
  • This is a permanent role, based in our London office with hybrid working options available.


Who are you?

The successful candidate will be responsible for:

  • Working alongside our current Vertical Editor on the management of stories format content on UEFA’s official owned platforms, specifically competition apps and competition pages on UEFA.com.
  • On UEFA matchdays you will play a crucial part in planning and executing the curation of live matchday stories that keep audiences updated, as well as bringing fans closer to the action by providing an unrivalled behind-the-scenes insight from across Europe.
  • On non-UEFA matchdays, your role will include digging into the vast UEFA archive, repurposing great football content and using it creatively to execute against the client’s business objectives.
  • You will act as a key coordinator between the social media, video and web/app teams to ensure the best quality, most relevant and on-brand content is surfaced effectively, driving internal referrals where appropriate.
  • You will feed into an integrated publishing calendar to ensure channels are consistently populated with best in class, innovative content that builds the client’s brand and global reputation at all times.
  • You need the capability to fulfil the client’s responsibilities to sponsors and key stakeholders via posting of branded video content.
  • You will contribute to the continuous improvement of content performance through website/app analytics & best practices, and act on them accordingly.


We need you to have…

  • Working alongside our current Vertical Editor on the management of stories format content on UEFA’s official owned platforms, specifically competition apps and competition pages on UEFA.com.
  • On UEFA matchdays you will play a crucial part in planning and executing the curation of live matchday stories that keep audiences updated, as well as bringing fans closer to the action by providing an unrivalled behind-the-scenes insight from across Europe.
  • On non-UEFA matchdays, your role will include digging into the vast UEFA archive, repurposing great football content and using it creatively to execute against the client’s business objectives.
  • You will act as a key coordinator between the social media, video and web/app teams to ensure the best quality, most relevant and on-brand content is surfaced effectively, driving internal referrals where appropriate.
  • You will feed into an integrated publishing calendar to ensure channels are consistently populated with best in class, innovative content that builds the client’s brand and global reputation at all times.
  • You need the capability to fulfil the client’s responsibilities to sponsors and key stakeholders via posting of branded video content.
  • You will contribute to the continuous improvement of content performance through website/app analytics & best practices, and act on them accordingly.


Who are we?

InCrowd is a data-led sports marketing company, but first and foremost, we are sports fans. We understand the unrivalled passion and dedication of supporters towards the clubs, leagues and players they care about.

We use technology to capture real-time fan consumption data and have enterprise-scale third-party data integrations enabling our clients to gain a better understanding of their fans, going well beyond who they are and delving deeper into their behavioural habits and fan characteristics. We link data to marketing through our proprietary digital experience platform which makes it easy for our clients to activate data-powered campaigns. This approach allows our clients to deliver relevant and timely content and marketing messages to fans, vastly enhancing the fan experience whilst achieving commercial objectives.

We work with multiple sports organisations and clubs including; Formula 1, ECB, 10 Premier League / Championship football clubs, Rugby Football League, Premiership Rugby & Sky Sports. We have seen rapid growth in our nine-year history and have over 100 staff based in London and Brighton and now the US, Australia and South Africa.

This role will be challenging and offers a rare opportunity to be part of a fast-growing business offering progression potential, opportunity and personal growth.


What will InCrowd be doing for you?

InCrowd offers a healthy, friendly and creative environment. This role will be based in our London office but a hybrid of office and working from home is possible.

We are proud of our culture and excited about the next steps for the company.

We also offer:

  • Company benefits.
  • Support for additional training and education.
  • Social events.
  • Opportunity for significant career progression in a fast-developing team.


Up for the challenge?

Send us your CV and something that shows us why you’re perfect for the role. This can be anything; an email, a video or perhaps a case study of previous work….. we want to find out more about you. Email everything to jobs@incrowdsports.com and we’ll be in touch.