Product Lead

2 weeks ago


Edinburgh, Edinburgh, United Kingdom DriverReviews Full time

Who are Driverreviews?

Consumer reviews have become a hugely important source of reassurance for consumers shopping online. When you are online searching for a hotel, a new tv, a new pair of trainers or a light bulb, chances are that you have read and been influenced by the consumer reviews that you have read of real customers sharing their real-world experiences and insights of a product.

A recent study found that 93% of consumers check online reviews before making a purchase and a product with reviews has a 270% higher chance of being bought as reviews establish credibility, confidence and social proof.

Over 80% of motorists in Europe now go online to research new tyres to buy for their car. However, to most consumers tyres are a confusing, stressful and expensive purchase. DriverReviews was created to help support and simplify the consumer journey by allowing consumers to read genuine and authentic tyre reviews from real motorists who have already bought tyres for the same car make and model that the customer needs.  

DriverReviews was launched in 2021 and has quickly grown to become Europe's largest verified tyre reviews platform, partnering with the largest online tyre retailers and tyre manufacturers, across 42 countries, to collect and syndicate more than 400,000 tyre reviews from genuine, verified motorists. Our aim is to be the most globally recognised and trusted tyre reviews platform and is currently seeking to appoint an Product Lead to support the business in this next phase of exciting growth plans. 

Purpose:

As a Product Lead at DriverReviews, you'll be an integral part of our product team, contributing to the ideation, development, improvement, optimisation, and growth of our new services. This role is designed for someone eager to learn, grow, and make a significant impact in a fast-paced startup environment.

Key Responsibilities:

·        Supporting the Head of Product with the ideation, development, optimisation and growth of the new website services.

·        Plan, coordinate, and oversee the management of the product catalogue for multiple brands and markets for the DriverReviews website.

·        Ensure accurate and up-to-date product information is maintained and collaborate with relevant teams to enhance product listings, data feeds and optimise catalogue performance.

·        Build and nurture relationships with our key partners in tyre retail and manufacturing.

·        Building relationships with car manufacturers via brand OE relationships to open fresh and unique content events

·        Define and monitor our website performance KPIs and evolve them over time as the business changes.

·        Management of insights and analytics tools to analyse and enhance website performance.

·        Creation and management of compelling product copy for our large catalogue of products.

·        Localisation of web content across a range of countries and languages.

·        Oversee retail media partnerships and build relationships to drive retail media income

Key Personal Criteria:

·        Showcase a willingness to learn quickly and adapt to changing priorities.

·        Demonstrate a keen interest in eCommerce and digital products, with an understanding of industry dynamics.

·        Confidence in proposing solutions to problems.

·        Adaptive, with the ability to multi-task effectively and work on multiple projects at one time.

·        Have a track record of driving initiatives from conception to implementation.

·        Strong analytical and problem-solving skills with proven database management experience.

·        Excellent verbal and written communication, both internally and externally

Nice to Have but Not Essential:

·        Familiarity with affiliate marketing and partnerships in the eCommerce space.

·        Knowledge of retail media

·        An interest in cars or the automotive industry.

What we will offer:

Annual Salary £28k - £32k dependent on experience.

The right candidate will also receive:

·        Pension provision - we pay 5% of your base salary as an employer's contribution.

·        Up to 10% discretionary annual bonus based on company's performance.

·        1 free set of tyres per annum.

·        Perkbox membership.

·        Life Assurance - up to 4 times your base annual salary in the event of your death while in service.

·        Free counselling service and mental health support.

·        Cycle to work scheme.



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