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Social Media Manager

4 months ago

Warwickshire, United Kingdom Playground Games Full time

Description

Playground Games is looking for a Social Media Manager to join our Fable team on a permanent basis.

About us: 

As a first-party Xbox Game Studio, we are passionate about making genre-defining games that are accessible, beautiful, and, most of all, fun. We are excited to be rebooting the much-loved Fable franchise and are expanding our diverse team to create a new classic in the action RPG genre.

About the role: 

Are you a social media guru with a love for video games? We're on the lookout for a talented Social Media Manager to join the Fable team. As the Social Media Manager, you'll be the voice of our brand across all social platforms, playing a crucial role in shaping our online presence, engaging with our community, and driving excitement.
Reporting to the Community Director, the Social Media Manager is responsible for crafting and executing top-tier social media strategies that align with our overall marketing goals. In this position, you will create and curate content that not only promotes the game but also builds a strong, loyal community. You have a data-centric approach with a clear understanding of social channel platforms, analytics and what content engages our community. 
This is a permanent role based at our state-of-the-art facilities in Royal Leamington Spa, with a hybrid work model in place. Relocation assistance is available if required.

What you’ll do: 

Develop and implement social media strategies to increase brand awareness, engagement, and community growth across various platforms (., Twitter, Facebook, Instagram, YouTube, Discord). Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster positive interactions with our community. Report to the Community Director and collaborate with the marketing, PR, and game development team to coordinate campaigns, promotions, and announcements effectively. Analyse social media metrics and insights to track performance, identify trends, and optimize strategies for maximum impact. Stay up-to-date with the latest trends, tools, and best practices in social media marketing and gaming culture, and incorporate innovative ideas into our strategy. Build a deep working knowledge of our game and the features, systems, and content it includes. Support with project management for assets or campaigns.  Help to identify and mitigate potential social media issues related to cultural sensitivity, inclusivity, and representation in digital communication.

What you’ll bring: 

3+ years’ experience managing social media accounts for a gaming company or related industry. Deep understanding of social media platforms, algorithms, and trends, with a passion for gaming and gaming culture. Excellent written and verbal communication skills, with the ability to craft engaging content and interact with diverse audiences. Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize performance. Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.

Preferred:

Bachelor's degree in Marketing, Communications, Journalism, or a related field.