Digital Merchandiser

Overview

The Digital Merchandiser will deliver a merchandising strategy to deliver the highest possible conversion across your digital portfolio, either on or within the TTS website.

The role has responsibility for developing and executing a promotional strategy to cover deals, offers and price points, whilst putting the customer at the centre of everything you do analysing shopping trends and behaviour.

Using conversion rate optimisation tools and agency support the role has responsibility for increasing key trading metrics such as AOV, retention, recruitment as well as conversion rate. As a large portion of RM’s digital revenue is attributed to organic search, having high performing sites within search results is essential. Therefore it is the responsibility of this role, along with acquisition team and third party agency, to set and deliver a strategy which ensures the website is best optimised to improve and maintain the desired visibility and increase that revenue.

Using data to optimise website performance utilising relevant content to convey our passion for product and innovation to lead to conversion and purchase. The ultimate aim is to get the best value, most appropriate products and right messaging in front of the right people at the right time, driving on-site capabilities to improve conversion, retention and revenue across the sites.

Responsibilities

Strategy

Support the Senior Digital Trading Manager to plan, develop and deliver the digital trading strategy inline with the overall digital strategy wider marketing promotional plan and business aspirations. Support the Digital Trading Manager in managing the budgeting and forecasting process with ownership for delivery in your area

Pure Merchandising

Joint responsibility with your team peers, for increasing conversion and digital participation vs offline Support the Digital Trading Manager, with internal and external support create, deliver the CRO strategy and roadmap to improve site functionality to increase conversion, AOV and any other engagement metrics Identifying promotional / marketing opportunities for digital, evaluating traffic, stock and sales implications of the proposed activity. Manage the online product range for both RMR brands, ensuring all products are optimised fully and promoted effectively across the website, working closely with other RMR functions. Work closely with the product management team to support in delivering their goals as well as the overall digital marketing strategy within your assigned areas

Operational:

Have a good understanding of the digital marketing and technology landscape to identify new opportunities in and outside of the educational space Work closely with the acquisition team to create and deliver a relevant SEO strategy as you will be responsible for delivering improvements of organic search results related to their products/ categories of ownership Work closely with the content team to ensure the digital content they produce is supported and promoted at the most relevant time and place for our customers or potential customers, to drive conversion and retention. Monitor and management 3rd party relationships with external service providers If applicable, merchandise the international websites to achieve the strategic goals. Have a forensic understanding of the competition of what they are doing with supporting actions if applicable

Analytics: 

Reporting on sales, key metrics and promotions in daily, weekly and monthly trade meetings Using website analytics to monitor KPI’s and make recommendations for improvement Constantly analyse trading patterns with enough detail to ensure appropriate action is taken. Use data and insight to identify areas of risk and opportunity across all areas of the business, including Product, Channels, website With the support of the digital data analyst define a market leading analytics and reporting suite which drives insight and action to enhance performance across all areas and teams Support the Senior Digital Trading Manager to provide regular feedback loop to senior management team on activity and performance, including recommendation and action plan to achieve KPI’s Create and distribute reports with insight to monitor and highlight issues suitable for the receiving audience

Team Workload Management:

If relevant, provide direction and support to direct reports, developing the capability of the team. Ensure a steady and gradual improvement in their skills and consistent high quality output.

Experience

Experience of working in a similar role within ecommerce Team management experience in a similar role Self-motivated, ability to use initiative and manage/ prioritise their own and team’s workload efficiently with a can-do attitude Proven experience of increasing key engagement and conversion metrics through CRO programme. Proven experience of working with SEO embedded throughout the merchandisers BAU work stream Able to clearly and simply communicate to a diverse set of stakeholders and adjust delivery to suit the audience Ability to manage senior stakeholders and negotiate priorities and manage dependencies A keen eye for visual merchandising and knowledge web analytics tools – able to identify ranges and opportunities for our customer across our websites Previous track record of working closely with analytics and marketing teams Resilient, tenacious and a passion for driving change Acts in pivotal role for teams and internal functions to co-ordinate projects and provide two-way communication. Builds and maintains a strong and varied network of contacts within the business Strong commercial and business acumen Attention to detail Logical thinking Self - Organized and able to provide support and prioritisation to a report Able to use initiative and proactive Experience with the following systems or similar is essential: Salesforce Zmags Algonomy Magento 2 Nosto Google Analytics 4 Power BI

What’s in it for you? 

At RM we recently introduced My Work Blend @RM which provides office-based colleagues with multi location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process. We expect how we make best use of hybrid working may continue to adapt as we adjust to our new ways of working. 

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