Marketing Analytics

DescriptionSkyShowtime is looking for a Marketing Analytics & Audiences Analyst to play a pivotal role in elevating our Acquisition, Engagement & Retention practice. You should be able to accomplish this by leveraging your experience in Acquisition, CRM analytics, customer retention, revenue generating activities and tactical marketing analysis.

The ideal candidate thrives in an international, dynamic and a fast-moving environment, as well as being an experienced, bold, multi-faceted and innovative analytics professional with strong communication skills, who thinks strategically, analytically and creatively. 
Key Responsibilities

• Support the CRM Analytics and Audience team by providing data driven smart communication, e.g. deep dive analysis and learnings, experimentation and testing, smart automated segmentation and self-service dashboards.
• Support the EMEA focused initiative for data science requirements and needs.
• Stakeholder management and communication planning, working closely with other teams for strategic planning, forecasting and development.
• Digging into the details with acquisition, engagement, retention, and marketing teams and synthesise findings for executive presentations.

Skills, Knowledge and Expertise

• Experience working with CRM Analytics, lifecycle marketing, digital marketing, as well as exploring on-site behaviour.
• Experience measuring success of Acquisition and Paid Marketing campaigns, identifying opportunities to optimise and enhance performance.
• Proven experience using Adobe Analytics, as well as relevant Marketing Platforms for Acquisition (Meta, TikTok, Snapchat, Google).
• Familiar with CRM channels (email, push notification and In-app notifications), preferably from a B2C subscription-oriented business.
• Skilled in targeting/segmentation, A/B testing, optimisation for conversion and engagement within digital marketing channels.
• Strong analytical skills and comfortable working with Excel and data visualisation tools (Tableau, Looker Data Studio). Experience with SQL is a plus.
• Ability to handle multiple projects and deliver results, working both strategically and tactically.
• Success collaborating and excellent teamwork skills.
• High standards of excellence and attention to detail.
• Creative mindset and ability to propose new before asked.
• A passion for delivering and ensuring best-in-class customer experiences and journeys.
• Experience working across multiple markets and cultures (desired).
• Excellent written and oral communication skills.

SkyShowtime is Europe’s newest streaming service. A joint venture of Comcast and Paramount Global, SkyShowtime brings together the best of Hollywood and local entertainment in one place.   From movies, and original series from the iconic brands of Universal Pictures, Paramount Pictures, Nickelodeon, DreamWorks Animation, Paramount+, SHOWTIME®, Sky Studios, and Peacock to SkyShowtime Original series, SkyShowtime is Europe’s
new home for premium entertainment.   Launched across all of its markets, SkyShowtime is available in: Albania, Andorra, Bosnia & Herzegovina, Bulgaria, Croatia, Czechia, Denmark, Finland, Hungary, Kosovo, Montenegro, North Macedonia, Norway, Netherlands, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden. It is available through select television providers in some markets and across Apple iOS, tvOS, Android devices, Android TV, Google Chromecast, LG TVs, Samsung Smart TVs, and the web.  
We continue to build a team of values-led people leaders who understand the power of creativity and shared responsibility, a team that is restless and relentless in seeking new ways to improve and win. This is an incredible opportunity to build a business from the ground up in an open, diverse, and inclusive environment.

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